Breve
I am looking for influencers who can promote haircare products
Female, aged 18-40, beauty or lifestyle niche, active on Instagram/YouTube/TikTok.
Pesquisa, Informação & Análise
To effectively position haircare products in the market, it is essential to identify unique selling propositions (USPs) that differentiate them from competitors. This could include natural ingredients, cruelty-free formulations, or specific benefits such as anti-frizz, hydration, or color protection. For new products, consider leveraging trends such as sustainability or personalized haircare solutions, which resonate with modern consumers. Highlighting these angles can create a strong product/market fit and attract attention in a crowded marketplace.
The ideal customer profile for haircare products typically includes:
Demographics: Primarily women aged 18-45, but can also include men interested in grooming and haircare.
Psychographics: Health-conscious individuals who prioritize quality ingredients, eco-friendly products, and are influenced by beauty trends.
Illustrative Examples:
- A 30-year-old professional woman who values organic products and follows beauty influencers on social media.
- A 22-year-old college student experimenting with different hairstyles and seeking affordable yet effective haircare solutions.
- A 40-year-old mother looking for family-friendly haircare products that cater to various hair types.
To effectively promote haircare products, consider collaborating with the following types of influencers:
Beauty Influencers: These influencers have a dedicated following interested in beauty tips and product reviews. They can create tutorials showcasing how to use the haircare products effectively.
Lifestyle Influencers: They appeal to a broader audience and can integrate haircare products into their daily routines, demonstrating versatility and practicality.
Eco-Conscious Influencers: If the products are sustainable, partnering with influencers who focus on eco-friendly living can attract environmentally aware consumers.
Haircare Professionals: Stylists or hairdressers with a strong online presence can provide expert endorsements and tutorials, adding credibility to the product.
Each type of influencer can reach target customers through tailored content that resonates with their specific interests and values.
To maximize engagement and potential virality, consider the following content topics and ideas:
Before and After Transformations: Showcase real-life results from using the haircare products, encouraging followers to share their own experiences.
Haircare Routines: Create video content that outlines daily or weekly haircare routines using the products, appealing to both casual users and enthusiasts.
User-Generated Content Campaigns: Encourage customers to share their own content using a specific hashtag, fostering community and authenticity.
Educational Content: Develop infographics or short videos explaining the benefits of key ingredients, hair types, and how to choose the right products.
Seasonal Trends: Align content with seasonal changes, such as summer haircare tips or winter hydration routines, to keep the content relevant and timely.
These ideas can help create a strong narrative around the brand and engage the target audience effectively.
Pesquisando...
Lista de Influenciadores Curada - A Pesquisar
18+Candidatos com Pesquisa Rápida
Filtros
#1.Barbara DelleMonache
95%
Pontuação de Correspondência
@Barbara DelleMonache
Welcome to the world of curls! I'm @itsbarbiedelle, sharing the best curly hair product reviews, styling tips, and tutorials to help you love and embrace your natural curls. As the founder of Curls Monthly, I’m all about connecting you to the products that make your curls shine! Ready to elevate your curl game? Hit that subscribe button!
Followers:
67.2K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
6846
Location:
United States
Adequado para"Influencers for promoting haircare products"
Barbara DelleMonache specializes in curly hair content, making her a perfect match for promoting haircare products. Her focus on product reviews and styling tips aligns well with the brand's campaign goals. She has a solid engagement rate, indicating her audience is receptive to her recommendations.
#2.Glow By Mansi
90%
Pontuação de Correspondência
@Glow By Mansi
Hey Guys 🧿
Welcome to my channel! I'm so glad you are here💖
This channel is all about natural skincare, haircare, self makeup and easy DIYs. These are simple, budget-friendly remedies made with love and rooted in the magic of Indian Ayurveda.
Whether you're looking for glowing skin, healthy hair, or just some self makeup tutorials — you’ll find it all here. Let’s learn, glow, and grow together!
Follow me on Instagram- @glowbymansi
For collaboration business mail id
mansigupta81788@gmail.com
stay healthy and happy 😊 and spread love with others 🩷🫰
Followers:
7.2K|
Micro Influencer
Engagement Rate:
7.7%
Avg. View:
47087
Location:
India
Adequado para"Influencers for promoting haircare products"
Glow By Mansi emphasizes natural skincare and haircare, which aligns well with the brand's focus on haircare products. Her high engagement rate and active content creation suggest she can effectively promote the products through tutorials and tips. She is a strong candidate for collaboration.
#3.CurlFriendAri
88%
Pontuação de Correspondência
@CurlFriendAri
Since 2016, Atlanta-based, Influencer Arielle Wilson, has aimed to teach healthy hair care and styling by providing tutorials and product reviews. Her mission is to teach women to unapologetically wear their natural hair. She also has her Bachelor's degree in journalism and marketing from Georgia State University.
Followers:
63.8K|
Micro Influencer
Engagement Rate:
3.3%
Avg. View:
31954
Location:
United States
Adequado para"Influencers for promoting haircare products"
CurlFriendAri focuses on healthy hair care and styling, which aligns well with the brand's campaign for haircare products. Her content includes tutorials and tips, making her a suitable candidate for collaboration. The engagement rate is also promising, indicating a responsive audience.
#4.Abbey Yung
85%
Pontuação de Correspondência
@Abbey Yung
Instagram: @abbeyyung
Tik Tok: @abbeyyung
Business Inquiries Only: abigailyung@gmail.com
Followers:
686.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
74354
Location:
United States
Adequado para"Influencers for promoting haircare products"
Abbey Yung's content revolves around haircare, making her a suitable candidate for promoting haircare products. Her engagement rate is decent, and she actively shares tips and product reviews, aligning well with the brand's requirements. This influencer is a good fit for the campaign.
#5.Matt Randon
@Matt Randon
Esthetician Stud. Your beauty fairy god mother🧚✨
💌matteorandonlnd@gmail.com
Followers:
1.5M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
27918
Location:
United Kingdom
Adequado para"Influencers for promoting haircare products"
Matt Randon focuses on beauty and skincare, which aligns with the brand's haircare product promotion. However, the engagement rate is low, and the content does not specifically mention haircare tips or tutorials, which are crucial for the campaign. Overall, while he has a large following, the fit is not strong enough.
#6.Facedecor
@Facedecor
Your NERD DIDI who Once studied chemistry and now talks about lab made Beauty chemicals added in your skincare and haircare...also giving you sometime FAshion Inspo Sometimes!
Followers:
457.0K|
Macro Influencer
Engagement Rate:
6.9%
Avg. View:
1410773
Location:
India
Adequado para"Influencers for promoting haircare products"
Facedecor's focus on beauty chemicals and skincare may not align closely with the haircare focus of the campaign. While she has a significant following and engagement, her content does not specifically cater to haircare, making her a less ideal fit.
#7.Maisie!!🌺🌴
@Maisie!!🌺🌴
Hey you!✨
🌊-email for PR only!! vlogs.w.maisie@gmail.com
🛍️-I love shopping!
🌴-GRWM, skincare, makeup, hauls!
⚡️-I love the beach and travelling!
Followers:
2.0K|
Micro Influencer
Engagement Rate:
4.5%
Avg. View:
3071
Location:
Adequado para"Influencers for promoting haircare products"
Maisie focuses on beauty and lifestyle content, but her low subscriber count and engagement rate may limit her reach. While she fits the demographic and could potentially create relatable content, her current metrics suggest she may not effectively promote the brand's products.
#8.Sanya Puri
@Sanya Puri
Cosmetologist (in making)
That girl who has a solution for MOSTLY everything
PCOS Survivor | SKINfluencer
💌: collabs@sanyapuri.com
210K+ Insta Fam
Followers:
240.0K|
Macro Influencer
Engagement Rate:
5.2%
Avg. View:
308911
Location:
Adequado para"Influencers for promoting haircare products"
Sanya Puri's content as a SKINfluencer may not align closely with the haircare focus of the campaign. While she has a significant following and engagement, her content does not specifically cater to haircare, making her a less ideal fit.
#9.Neha
@Neha
your curly hair big sister ꨄ
www.onestopcurlyshop.com
Followers:
334.0K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
51768
Location:
Adequado para"Influencers for promoting haircare products"
Neha's content is not specifically focused on haircare, which is a key requirement for the campaign. While she has a decent following, her lack of relevant content makes her a less suitable candidate for promoting haircare products.
#10.Anna Kozlova
@Anna Kozlova
BEAUTY INFLUENCER | UGC
Followers:
7.0K|
Micro Influencer
Engagement Rate:
4.8%
Avg. View:
24899
Location:
United States
Adequado para"Influencers for promoting haircare products"
Anna Kozlova's content does not specifically focus on haircare, which is essential for the campaign. Her engagement rate is decent, but without relevant content, she is not a suitable candidate for promoting haircare products.
#11.Natalie:)
@Natalie:)
📍Nashville
Fashion | Relatable | Influencer | Tips | Vlogs
Proverbs 27:9 a sweet friendship refresh’s the soul
I’m on famous birthday go boost me!
On Instagram I have +400k
💌: seyfriednatalie@gmail.com
I love edits! (I will repost them!)
Followers:
12.3K|
Micro Influencer
Engagement Rate:
2.3%
Avg. View:
3737
Location:
United States
Adequado para"Influencers for promoting haircare products"
Natalie shares lifestyle content but does not focus on haircare, which is crucial for the campaign. Her engagement rate is moderate, but without relevant content, she is not a suitable candidate for promoting haircare products.
#12.Billie Jo
@Billie Jo
Don't let your age stop you from living and enjoying the moments. Listen to your favorite songs,Dance like No ones watching,and if they are, I hope you still Dance. Do what makes you happy. You will find it brings smiles to many other faces as well. Act silly,tell a joke,socialize with family and friends, be honest, humble,and kind. Be who you say you are. Be real. Never let anyone steal your joy. Be positive. Spread love, laughter, and kindness. The world needs it.
Be grateful n thankful
Just because I'm a wife,mom,and grandmother, Who says I can't still be who my heart and soul truly is ❤️ Have fun and enjoy being you!
Cash.app/$Billiejo53
Paypal.Billiejo54
Followers:
101.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
1455
Location:
United States
Adequado para"Influencers for promoting haircare products"
Billie Jo's content is more lifestyle-oriented and lacks a specific focus on haircare, which is essential for the campaign. Her engagement rate is low, and she does not provide haircare tips or tutorials, making her a poor fit for the brand's needs.
#13.Afsaanah
@Afsaanah
Your curly sis | IG & Tik Tok - @afsaanah
Followers:
51.1K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
4211
Location:
United Kingdom
Adequado para"Influencers for promoting haircare products"
Afsaanah's content does not specifically focus on haircare, which is essential for the brand's campaign. Her engagement rate is low, and she lacks the necessary content style to effectively promote haircare products. Therefore, she is not a good fit.
#14.Itsdavianaa
@Itsdavianaa
Haircare + Lifestyle & More!
Afro-Latina🇨🇴🇩🇴
Followers:
37.7K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
4030
Location:
Adequado para"Influencers for promoting haircare products"
Itsdavianaa's content is more lifestyle-oriented and lacks a specific focus on haircare, which is essential for the campaign. Her engagement rate is low, and she does not provide haircare tips or tutorials, making her a poor fit for the brand's needs.
#15.hnh 🎀
@hnh 🎀
oh hey, lets hangout! 🍵🐰🍓🧃💌🧸 welcome to my life!
new vlogs every friday, just for you!
socials:
ig/tiktok: imhannahcho
💌 contact: info@imhannahcho.com
Followers:
240.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
12967
Location:
United States
Adequado para"Influencers for promoting haircare products"
hnh's content is primarily lifestyle and does not focus on haircare, which is crucial for the campaign. Her engagement rate is low, and she lacks the necessary content style to effectively promote haircare products. Therefore, she is not a good fit.
#16.SunnydahyeIn
@SunnydahyeIn
Selamat datang di channel SunnydahyeIn!
Nama aku Sunny! ☼
Aku orang Korea yang besar di Indonesia, dan sekarang tinggal in Korea.
Channel ini fokus khusus nya dalam Bahasa Indonesia dimana aku akan membahas mengenai hidupku (daily vlogs), travel, food, k-pop, dan masih banyak lagi. Update setiap hari Rabu dan Jumat!
TikTok - @sunnydahye_
Instagram - @sunnydahye
▼❓ Business Inquiries❓ ▼
⁉️E-mail: business@sunnydahyein.com
Followers:
7.6M|
Mega Influencer
Engagement Rate:
0.2%
Avg. View:
280215
Location:
Indonesia
Adequado para"Influencers for promoting haircare products"
SunnydahyeIn's content is more focused on lifestyle and travel, lacking a specific emphasis on haircare. While she has a large following, her content does not align with the brand's campaign needs, making her a poor fit.
#17.Huda Beauty
@Huda Beauty
Hello Beautiful People!! Thanks for visiting :) I'm Huda, the Founder and CEO of Huda Beauty! For me, makeup has always been so much more than a way to look more beautiful, it’s completely transforming: it effects my mood, my confidence, and the way I feel. Ever since I picked up my first pair of tweezers I was transfixed, and by the time I was 14 I was wearing a full face of makeup – I loved it! Huda Beauty is a Beauty Blog that is all about the latest Beauty Hacks, DIY's and Makeup Tutorials. I'd love to hear from you so please comment on my videos and stay in touch on my other social media channels. Love you guys!!! XX
Don't forget to visit:
TIK TOK: https://www.tiktok.com/@hudabeauty
BLOG: https://hudabeauty.com \ المدوّنة الالكترونيّة
INSTA: https://instagram.com/hudabeauty \ صفحة الانستقرام
SNAP: HudaBeauty \ صفحة سناب شات
FB: https://facebook.com/hudabeauty \ صفحة الفايسبوك
TWITTER: https://twitter.com/hudabeauty \ صفحة التويتر
Followers:
4.2M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
20451
Location:
United States
Adequado para"Influencers for promoting haircare products"
Huda Beauty is a well-known brand rather than an individual influencer, making her a self-promotional account. While she has a significant following, she is not a suitable candidate for collaboration on haircare products.
#18.Bethenny Frankel
@Bethenny Frankel
Welcome to the chaos — where the small stuff is the big stuff, and nothing is ever chill.
Here you will see what actually goes on inside the life of an accidental influencer and learn all about what products are AT THE LEVEL and NOT worth your money. In addition to monthly video podcasts from Just B with Bethenny, every week I take you on an adventure behind the scenes of my daily life.
CEO & Founder: @skinnygirlbrand
Inventor of the Skinny Margarita
Philanthropist: #bstrong
Podcast Host: @justbwithbethenny
Author: Business is Personal📖
🍷Forever Young Rosé // ✨Mingle Mocktails
Follow along...
👇🏻👇🏻👇🏻
🖥️ Official Website: https://bethenny.com
TikTok: https://www.tiktok.com/@bethennyfrankel
Instagram: https://www.instagram.com/bethennyfrankel
Facebook: https://www.facebook.com/bethennyfrankel
X: https://twitter.com/Bethenny
🎙️Just B with Bethenny Podcast: https://www.iheart.com/podcast/1285-just-b-with-bethenny-fran-71811069/
Inquiries: info@bethenny.com
Followers:
327.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
18100
Location:
United States
Adequado para"Influencers for promoting haircare products"
Bethenny Frankel's content is more lifestyle and personal branding-focused, lacking a specific emphasis on haircare. While she has a decent following, her content does not align with the brand's campaign needs, making her a poor fit.
Pesquisando...
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