Teachers, tutors, or educational content creators in Turkey, active on Instagram, YouTube, and TikTok.

Product Positioning

The product appears to be a school platform focused on educational content, targeting students in Turkey. This platform can be positioned as a comprehensive educational resource that enhances learning experiences through engaging and interactive content. It can be marketed as a modern solution for additional support outside of traditional classroom settings, offering a blend of academic resources, study aids, and possibly even social learning features.

Target Customers

The ideal customer profile includes:

• Primary School Students: Young learners who need foundational support in subjects like math, science, and language arts.
• Secondary School Students: Teenagers preparing for high school exams and needing supplementary materials to enhance their understanding of complex subjects.
• Parents: Guardians looking for reliable educational resources to support their children's learning journey.
• Teachers: Educators seeking additional tools and content to complement their teaching methods.

Illustrative examples:

• A 10-year-old student struggling with math homework.
• A 15-year-old preparing for national exams.
• A parent looking for interactive learning tools for their child.
• A teacher searching for engaging content to use in the classroom.

Potential Influencer Matches

Educational Content Creators

Influencers who specialize in creating educational videos, tutorials, and study tips. They can demonstrate how the platform can be used effectively for learning and exam preparation.

Student Influencers

High school or university students who share their academic journeys, study routines, and tips. They can relate to the target audience and show how the platform fits into their daily study habits.

Parent Bloggers/Vloggers

Parents who blog or vlog about parenting and education. They can provide testimonials on how the platform has benefited their children, adding credibility and trust.

Teachers and Educators

Influencers who are teachers or education professionals. They can offer expert opinions on the platform's content quality and its usefulness in a classroom setting.

Content Creation Ideas

General Ideas

• Tutorial Videos: Step-by-step guides on solving common problems in subjects like math and science.
• Study Tips: Short videos or posts with tips on effective study habits and exam preparation techniques.
• Platform Walkthroughs: Demonstrations of how to navigate and use the platform's features.

Creative Ideas

• Student Challenges: Interactive challenges where students use the platform to complete tasks or solve problems, with rewards for participation.
• Live Q&A Sessions: Live sessions with educators or influencers answering students' questions about various subjects.
• Success Stories: Testimonials from students who have improved their grades or understanding of subjects using the platform.

By leveraging these types of influencers and content ideas, the school platform can effectively reach and engage its target audience, driving both awareness and usage.