Influencers aged 25-45, gender diverse, in lifestyle or adult product niches, active on Instagram/TikTok/YouTube.

Product Positioning

In the adult couples products niche, positioning can focus on enhancing intimacy, promoting healthy relationships, and fostering open communication between partners. The brand can differentiate itself by emphasizing quality, safety, and inclusivity, catering to diverse couples regardless of their backgrounds or preferences. For new products, consider angles such as eco-friendliness, body-safe materials, or innovative designs that enhance user experience. Highlighting testimonials or expert endorsements can also strengthen credibility and appeal.

Target Customers

The ideal customer profile for adult couples products includes:

• Young Couples (Ages 25-35): Often exploring their intimacy and looking for ways to enhance their relationship. They value modern, trendy products that align with their lifestyle.

• Established Couples (Ages 35-50): Seeking to reignite passion or explore new dimensions in their relationship. They may appreciate products that promote connection and intimacy.

• LGBTQ+ Couples: Looking for inclusive products that cater to their specific needs and preferences. They value brands that represent diversity and acceptance.

• Health-Conscious Individuals: Couples who prioritize wellness and are interested in products made from safe, non-toxic materials.

Potential Influencer Matches

1. Relationship Coaches and Therapists: These influencers can provide expert insights on intimacy and relationships, making them credible voices for promoting adult products. They can reach audiences seeking advice on enhancing their relationships.

2. Lifestyle Influencers: Influencers who focus on modern living and relationships can showcase products in a relatable context, appealing to couples looking for inspiration in their daily lives.

3. Sex Educators: Professionals who specialize in sexual health and education can effectively communicate the benefits and safe use of adult products, reaching an audience that values informed choices.

4. Couples' Content Creators: Influencers who create content around couple activities, challenges, and experiences can integrate products into their narratives, making them more appealing to their followers.

Content Creation Ideas

• Intimacy Challenges: Create a series of challenges that couples can participate in, encouraging them to use the products in fun and engaging ways.

• Expert Q&A Sessions: Host live sessions with relationship coaches or sex educators discussing common issues couples face and how the products can help.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the products, showcasing real-life testimonials and creative uses.

• Educational Blog Posts or Videos: Develop content that educates couples on the importance of intimacy, communication, and how to use the products effectively.

• Themed Date Night Ideas: Curate content around unique date night themes that incorporate the products, providing couples with inspiration for their time together.