Influencers in Kuwait, aged 25-45, specializing in interior design and home improvement.

Product Positioning

The brand is focused on interior design and paints, specifically targeting the market in Kuwait. To position the product effectively, it should emphasize quality, aesthetic appeal, and the ability to transform spaces. Highlighting unique color palettes, eco-friendly options, and durability can differentiate the brand in a competitive market. Additionally, showcasing successful transformations and customer testimonials can build trust and credibility.

Target Customers

The ideal customer profile includes homeowners, interior designers, and real estate developers in Kuwait who are looking to enhance the aesthetic appeal of their spaces. These customers value quality, style, and innovation in interior design. Examples include:

• Young professionals seeking to personalize their living spaces
• Families interested in creating a comfortable and stylish home environment
• Interior designers looking for reliable and versatile paint options for their projects

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Interior Design Experts: Influencers who specialize in interior design can showcase the product's versatility and aesthetic appeal through room makeovers and design tips.

• Home Improvement Enthusiasts: These influencers can demonstrate DIY projects and the transformative power of the paints, appealing to homeowners interested in personalizing their spaces.

• Lifestyle Bloggers: Influencers who focus on lifestyle and home decor can integrate the product into broader content themes, reaching a wider audience interested in home aesthetics.

Content Creation Ideas

• Room Transformation Series: Collaborate with influencers to create a series of videos or posts showcasing before-and-after transformations using the paints. This can highlight the product's impact and inspire potential customers.

• Color Palette Inspiration: Develop content around trending color palettes and how they can be used in different rooms or styles, providing practical advice and inspiration.

• Eco-Friendly Living: If applicable, create content that emphasizes the eco-friendly aspects of the paints, appealing to environmentally conscious consumers.

• Interactive Q&A Sessions: Host live sessions with influencers where they answer audience questions about interior design and paint selection, providing expert advice and engaging with potential customers.