English-speaking beauty enthusiasts living in Korea, creating content showcasing Korean beauty products, skincare routines, and makeup tutorials. They should have a nano to micro-level following (1,000-10,000) and be active on any platform.

Product Positioning

The beauty product or service can be positioned as a bridge between Korean beauty trends and an international, English-speaking audience. This leverages the popularity of K-beauty while catering to consumers who prefer content in English. The brand can emphasize authenticity by showcasing real experiences and insights from someone living in Korea. For new products, highlight unique ingredients, innovative formulations, or specific techniques that differentiate them from Western beauty standards. A focus on accessibility and education can further enhance the brand's appeal.

Target Customers

The ideal customer is an English-speaking individual interested in Korean beauty trends, products, and skincare routines. They are likely:

• Young adults (18-35) who are active on social media and interested in beauty and skincare.
• Individuals who are curious about Korean culture and lifestyle.
• People who are looking for effective and affordable beauty solutions.
• Consumers who value authenticity and expert opinions.
• Examples: A college student in the US who follows K-pop and wants to improve their skincare routine. A young professional in Canada who is interested in trying new beauty products and techniques. A beauty enthusiast in the UK who is looking for honest reviews of Korean beauty products.

Potential Influencer Matches

Given the requirements, nano and micro-influencers living in Korea and creating English content are ideal. Specific types include:

• Skincare Enthusiasts: Focus on reviewing skincare products, sharing routines, and providing tips for achieving healthy skin. They can demonstrate the effectiveness of the product through before-and-after photos and detailed explanations.
• Makeup Artists/Enthusiasts: Create makeup tutorials using the product, showcasing different looks and techniques. They can also review makeup products and compare them to other brands.
• Lifestyle Influencers: Integrate the product into their daily routines and share their experiences with their followers. They can also create content about Korean culture and lifestyle, highlighting the product's connection to Korean beauty standards.
• "Get Ready With Me" (GRWM) Creators: Incorporate the product into their GRWM routines, providing real-time feedback and demonstrating its ease of use.
• Unboxing and Review Creators: Offer first impressions and in-depth reviews of the product, highlighting its key features and benefits.

Content Creation Ideas

Here are some content ideas that align with the brand and have the potential to go viral:

• General Ideas:
  • "My Korean Skincare Routine for [Specific Skin Type]"
  • "Top 5 Korean Beauty Products You Need to Try"
  • "Korean Makeup Trends You Can Recreate at Home"
  • "A Day in My Life as a Beauty Influencer in Korea"
  • "Affordable Korean Beauty Products That Actually Work"
• Creative Ideas:
  • "Blind Test: Korean vs. Western Beauty Products"
  • "Transforming My Friend with a Full Korean Makeup Look"
  • "Reacting to Viral Korean Beauty Hacks"
  • "Trying Korean Beauty Products Based on My Zodiac Sign"
  • "Korean Beauty Secrets I Learned from My Grandmother"