London-based vloggers, YouTubers, and TikTokers passionate about music theatre. They should have an engaged audience interested in theatre, musicals, and performing arts. Content should be high-quality, creative, and relevant to the music theatre scene.

Product Positioning

Given the focus on music theatre vloggers, YouTubers, and TikTokers, the product or service would be best positioned as something relevant to this niche. This could include:

• Experiences: Theatre tickets, backstage tours, masterclasses with performers.
• Products: Stage makeup, dancewear, vocal training resources, sheet music, theatre-themed merchandise.
• Services: Audition coaching, headshot photography, showreel editing, crowdfunding support for theatrical productions.

A fresh angle could be to focus on the "behind-the-scenes" aspect of music theatre, appealing to aspiring performers and fans interested in the process. Another angle could be to highlight the accessibility of music theatre, showcasing diverse performers and productions.

Target Customers

The ideal customer profile is someone passionate about music theatre, whether as a performer, student, or enthusiast. Examples include:

• Aspiring Performers: Students in performing arts programs, amateur actors in local theatre groups, individuals taking singing or dance lessons. They are interested in improving their skills, finding audition opportunities, and networking with other performers.
• Theatre Fans: Regular theatregoers, subscribers to theatre newsletters, followers of theatre-related social media accounts. They are interested in learning about new productions, discovering talented performers, and engaging with the theatre community.
• Parents of Young Performers: Parents who support their children's involvement in music theatre, seeking resources and opportunities for their children to develop their talents.

Potential Influencer Matches

• Music Theatre Vloggers/YouTubers: These influencers create long-form content such as vlogs, tutorials, and reviews. They can showcase the product or service in a detailed and engaging way, reaching aspiring performers and dedicated fans. The user has already specified this type.
• Music Theatre TikTokers: These influencers create short-form, visually appealing content such as dance challenges, lip-sync videos, and behind-the-scenes glimpses. They can reach a younger audience and generate buzz around the product or service. The user has already specified this type.
• West End Performers: Actors and singers currently performing in London's West End. They have a large and engaged following and can lend credibility to the product or service.
• Music Theatre Teachers/Coaches: Vocal coaches, acting teachers, and dance instructors who work with aspiring performers. They can recommend the product or service to their students and provide expert advice.
• Theatre Critics/Reviewers: Individuals who write or create video reviews of music theatre productions. They can provide an unbiased assessment of the product or service and reach a broad audience of theatregoers.

The user specified that the influencers should be based in London (UK), which is a good starting point. It would be helpful to further refine this requirement by specifying the desired follower count, engagement rate, and content style of the influencers.

Content Creation Ideas

• General Ideas:

  • Product reviews and demonstrations
  • Behind-the-scenes content showcasing the product or service in action
  • Interviews with performers and industry professionals
  • Giveaways and contests to generate excitement and engagement
  • Sponsored content integrated into existing vlogs, YouTube videos, or TikToks

• Creative Ideas:

  • A series of TikTok dance challenges using music from a specific show
  • A "day in the life" vlog following a West End performer using the product or service
  • A YouTube tutorial on how to create a specific stage makeup look
  • A crowdsourced musical theatre performance featuring user-generated content
  • A series of short films showcasing the stories of aspiring performers