Minecraft content creators with a following under 500,000 on YouTube, Twitch, or Instagram. They should be able to create engaging gameplay content and interact with the Minecraft community.

Product Positioning

The product in question is a Minecraft prison server. In the existing market, Minecraft servers are popular among gamers who enjoy multiplayer experiences and unique game modes. A prison server typically involves players starting at the lowest rank and working their way up through various tasks and challenges. This type of server can be positioned as a fun, competitive, and community-driven experience within the Minecraft ecosystem.

Target Customers

The ideal customer profile for a Minecraft prison server includes:

• Age Group: Primarily teenagers and young adults (ages 13-25)
• Interests: Minecraft gaming, multiplayer experiences, competitive gaming, and community engagement
• Behavior: Active on social media platforms like YouTube, Twitch, and Twitter; follows gaming influencers; participates in online gaming communities and forums

Illustrative examples of target customers:

• A 16-year-old high school student who spends their free time playing Minecraft and watching Minecraft YouTubers.
• A 20-year-old college student who enjoys competitive gaming and is part of several online gaming communities.
• A 14-year-old who follows Minecraft influencers on Twitch and participates in live streams and chats.

Potential Influencer Matches

Micro-Influencers (10,000 - 100,000 followers)

• Why: Micro-influencers often have highly engaged audiences and can create a sense of community. They are more likely to have a personal connection with their followers, which can lead to higher trust and engagement.
• Example: A Minecraft YouTuber who creates content around different Minecraft servers and game modes, with a focus on community interaction.

Mid-Tier Influencers (100,000 - 500,000 followers)

• Why: These influencers have a larger reach while still maintaining a good level of engagement. They can provide a balance between reach and community feel.
• Example: A Twitch streamer who regularly streams Minecraft gameplay, including prison servers, and has an active chat community.

Content Creators on YouTube and Twitch

• Why: YouTube and Twitch are the primary platforms for gaming content. Influencers on these platforms can create long-form content, live streams, and tutorials that showcase the server.
• Example: A YouTuber who creates "Let's Play" series, server reviews, and tutorials, or a Twitch streamer who hosts live events and gameplay sessions on the server.

Content Creation Ideas

General Ideas

• Server Tours: Influencers can create videos or live streams giving a tour of the prison server, highlighting unique features and gameplay mechanics.
• Challenge Series: A series where the influencer takes on various challenges within the server, encouraging their audience to join and participate.
• Community Events: Hosting live events on the server, such as competitions or collaborative builds, and streaming these events to engage the audience.

Creative Ideas

• Role-Playing Scenarios: Influencers can create role-playing content where they act out different characters and scenarios within the prison server, adding a narrative element to the gameplay.
• Collaboration Streams: Partnering with multiple influencers to host joint live streams, where they play together on the server and interact with each other's audiences.
• Behind-the-Scenes Content: Videos or streams that show the development and management of the server, giving the audience a peek behind the curtain and fostering a deeper connection with the server.

By leveraging these strategies, the Minecraft prison server can effectively reach and engage its target audience, driving both player participation and community growth.