Mother influencers who are based in the Netherlands, create content about family, lifestyle, and experiences, and have a strong engagement with their audience.

Product Positioning

The WONDR experience brand appears to be a lifestyle or experiential brand, likely offering unique, immersive experiences. To position this brand effectively in the market, it should be associated with high-quality, memorable, and shareable experiences that appeal to a broad audience. Emphasizing the uniqueness and the emotional impact of the experiences can help differentiate it from competitors.

Target Customers

The ideal customer profile for the WONDR experience brand would likely include:

• Young Adults and Millennials: Individuals aged 18-35 who are looking for unique and shareable experiences.
• Families: Parents looking for engaging and memorable activities to do with their children.
• Tourists and Travelers: People visiting the Netherlands who are seeking unique local experiences.
• Experience Seekers: Individuals who prioritize spending on experiences over material goods.

Illustrative examples:

• A young couple looking for a fun and unique date activity.
• A family with children seeking an engaging weekend outing.
• A group of friends wanting to create memorable moments together.

Potential Influencer Matches

Types of Influencers

1. Parenting Influencers (Mother Influencers)

   • Why: They can authentically share family-friendly experiences and activities, making them ideal for promoting the WONDR experience to families.
   • Reach: Their audience typically includes other parents and families who are always on the lookout for engaging activities for their children.

2. Lifestyle Influencers

   • Why: They often share a variety of experiences and can highlight the unique aspects of the WONDR experience.
   • Reach: Their followers are usually interested in new and exciting activities, making them a good fit for promoting experiential brands.

3. Travel Influencers

   • Why: They can attract tourists and travelers to the WONDR experience by showcasing it as a must-visit destination.
   • Reach: Their audience includes people who are planning trips and looking for unique experiences in different locations.

Specific Requirements

• Location: Based in the Netherlands to ensure authenticity and ease of access to the WONDR experience.
• Engagement: High engagement rates to ensure that their followers are actively interested in their content.
• Family-Oriented Content: For mother influencers, a focus on family-friendly activities and experiences.

Content Creation Ideas

General Ideas

1. Experience Reviews: Influencers can visit the WONDR experience and share detailed reviews, highlighting what makes it unique and enjoyable.
2. Family Day Out: Mother influencers can create content around a family day out at the WONDR experience, showcasing how it caters to both children and adults.
3. Behind-the-Scenes: Give influencers exclusive behind-the-scenes access to the WONDR experience, allowing them to share unique content with their followers.

Creative Ideas

1. Interactive Challenges: Influencers can participate in interactive challenges or activities at the WONDR experience and encourage their followers to do the same.
2. Themed Photo Shoots: Organize themed photo shoots within the WONDR experience, allowing influencers to create visually stunning content that is highly shareable.
3. Live Streams: Host live streams with influencers as they explore the WONDR experience, providing real-time engagement with their audience.

By leveraging the reach and influence of these types of influencers, the WONDR experience brand can effectively target its ideal customers and create engaging, shareable content that resonates with a broad audience.