Local influencers from Reading or Berkshire, focusing on community engagement, culture, and events.

Product Positioning

To effectively position a brand, product, or service related to Reading, Berkshire, it is essential to consider the local culture, community interests, and unique characteristics of the town. Emphasizing local heritage, community events, and the scenic beauty of Reading can create a strong connection with the audience. For new products, aligning them with local values, such as sustainability or community support, can enhance their appeal. Fresh angles could include collaborations with local businesses or highlighting the town's historical significance in marketing materials.

Target Customers

The ideal customer profile for a campaign focused on Reading may include:

• Local Residents: Individuals living in or around Reading who are interested in community events, local businesses, and cultural activities.

• Visitors and Tourists: People visiting Reading for its attractions, such as the Oracle shopping center, the River Thames, or local festivals.

• Students: Young adults attending local universities or colleges who are engaged in social media and community activities.

• Families: Parents looking for family-friendly activities, events, and services in the area.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Local Lifestyle Influencers: These influencers can showcase daily life in Reading, promoting local businesses, events, and attractions. Their content resonates well with residents and visitors alike.

• Travel Bloggers: Influencers who focus on travel can highlight Reading as a destination, attracting tourists and showcasing local experiences.

• Community Figures: Local personalities, such as educators, artists, or business owners, can lend credibility and foster community engagement through their established networks.

• Family and Parenting Influencers: These influencers can promote family-oriented events and services, appealing to parents in the area.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Local Event Highlights: Create a series of posts or videos showcasing upcoming events in Reading, encouraging community participation.

• Behind-the-Scenes Tours: Offer virtual tours of local businesses or historical sites, providing an insider's perspective on Reading.

• Community Stories: Share testimonials or stories from local residents about their experiences in Reading, fostering a sense of community.

• Interactive Challenges: Launch social media challenges that encourage residents to share their favorite spots in Reading, using a specific hashtag to create a sense of community.

• Seasonal Guides: Develop content around seasonal activities in Reading, such as summer festivals or winter markets, to keep the audience engaged year-round.