Influencers should be male or female, aged 16-30, located in Tbilisi, with a passion for skateboarding. They should have a strong presence on Instagram and TikTok.

Product Positioning

To effectively position a skateboard event in Tbilisi, it is essential to highlight the unique aspects of the event that resonate with the local culture and the skateboarding community. Emphasizing the vibrant skate culture in Tbilisi, the event can be marketed as a celebration of creativity, skill, and community.

For new products or services related to skateboarding, such as gear, apparel, or accessories, aligning them with the lifestyle and values of the skateboarding community will enhance their appeal. Fresh angles could include promoting sustainability in skateboarding products or showcasing local artists and musicians at the event to create a holistic experience.

Target Customers

The ideal customer profile for a skateboard event in Tbilisi includes:

• Skateboard Enthusiasts: Individuals aged 15-30 who actively participate in skateboarding and are looking for community events to showcase their skills.

• Local Youth: Young people interested in alternative sports and urban culture, who may not be professional skateboarders but enjoy the lifestyle associated with skateboarding.

• Parents of Young Skaters: Parents who support their children’s interests in skateboarding and are looking for safe, community-oriented events.

• Tourists: Visitors to Tbilisi who are interested in local culture and sports, particularly those who are part of the skateboarding community.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Local Skateboarders: Influencers who are well-known within the Tbilisi skateboarding scene can authentically promote the event and attract participants.

• Lifestyle Influencers: Those who focus on urban culture, sports, and youth lifestyle can help reach a broader audience, including potential attendees who may not be directly involved in skateboarding.

• Content Creators: Videographers and photographers who specialize in action sports can create engaging content that showcases the event, attracting both participants and spectators.

• Music Influencers: Collaborating with local musicians or DJs who resonate with the skate culture can enhance the event's appeal and draw in a crowd interested in both music and skateboarding.

Content Creation Ideas

To generate buzz and engagement around the skateboard event, consider the following content topics and ideas:

• Behind-the-Scenes Previews: Share videos and photos of the event setup, interviews with participants, and sneak peeks of performances to build anticipation.

• Skateboarding Tutorials: Create content featuring local skaters demonstrating tricks or techniques, which can be shared on social media platforms to engage the community.

• Event Highlights: Post-event recap videos showcasing the best moments, including tricks, performances, and community interactions, to maintain interest and encourage future participation.

• User-Generated Content Campaign: Encourage attendees to share their experiences on social media using a specific hashtag, creating a sense of community and increasing visibility.

• Collaborative Challenges: Host online challenges leading up to the event, where participants can submit videos of their best tricks for a chance to win prizes or recognition at the event.

These strategies will not only promote the event but also foster a sense of community and engagement among participants and attendees.