Spirituality and wellness influencers with a focus on lifestyle content, aged 18-45, active on Instagram, YouTube, or TikTok.

Product Positioning

The product in question is incense sticks, which are often associated with spiritual practices, relaxation, and creating a calming atmosphere. In the existing market, incense sticks can be positioned as a tool for enhancing meditation, yoga sessions, or simply creating a serene environment at home. A fresh angle for the brand could be to highlight the use of incense sticks in modern wellness routines, emphasizing their role in stress relief and mental well-being.

Target Customers

The ideal customer profile for incense sticks includes individuals who are interested in spirituality, wellness, and holistic living. This could include:

• Yoga practitioners who use incense to enhance their practice.
• Meditation enthusiasts looking for tools to create a peaceful environment.
• Individuals interested in aromatherapy and natural products.
• People seeking to create a calming atmosphere in their homes.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Spiritual Influencers: These influencers often share content related to meditation, mindfulness, and spiritual growth. They can authentically promote incense sticks as part of their daily rituals.

• Wellness and Lifestyle Influencers: Influencers who focus on holistic living, self-care, and wellness can introduce incense sticks as a tool for relaxation and stress relief.

• Yoga and Fitness Influencers: Those who share yoga routines and fitness tips can incorporate incense sticks into their content, showcasing their use in creating a calming practice environment.

Content Creation Ideas

• Meditation and Mindfulness Sessions: Collaborate with influencers to create guided meditation sessions that incorporate the use of incense sticks, highlighting their benefits in enhancing focus and relaxation.

• Home Sanctuary Setup: Encourage influencers to share tips on creating a home sanctuary using incense sticks, plants, and calming decor, appealing to those interested in interior wellness.

• Aromatherapy Benefits: Develop content that educates the audience on the different scents available and their specific benefits, such as lavender for relaxation or sandalwood for grounding.

• DIY Wellness Rituals: Inspire influencers to create DIY wellness rituals that include incense sticks, such as evening wind-down routines or morning mindfulness practices.