Nano-influencers based in Belgium who focus on sustainability, eco-friendly living, vegan lifestyle, and ethical living. They should create content that resonates with conscious consumers and promotes ethical products.

Product Positioning

Licht & Geur is positioned as a luxury, artisanal producer of handmade candles and fragrance products. The brand emphasizes sustainability, ethics, and a vegan lifestyle, which aligns with the growing consumer demand for eco-friendly and cruelty-free products. The use of vegan soy wax and cruelty-free practices further enhances its appeal to conscious consumers who prioritize ethical consumption. In the existing market, Licht & Geur can leverage its unique selling points—luxury, handmade quality, and sustainability—to differentiate itself from mass-produced alternatives.

Target Customers

The ideal customer profile for Licht & Geur includes:

• Eco-conscious Consumers: Individuals who prioritize sustainability and ethical products in their purchasing decisions. They are likely to be interested in eco-friendly and cruelty-free products.
• Vegan Lifestyle Adherents: Consumers who follow a vegan lifestyle and seek products that align with their values, including vegan and cruelty-free candles and fragrances.
• Luxury Product Enthusiasts: Customers who appreciate high-quality, artisanal products and are willing to pay a premium for unique, handmade items.
• Home Decor Aficionados: Individuals who enjoy decorating their homes with aesthetically pleasing and fragrant products, such as luxury candles.

Illustrative examples include:

• A 30-year-old professional living in an urban area who values sustainability and enjoys decorating their home with eco-friendly products.
• A 25-year-old vegan influencer who shares their lifestyle and product recommendations with a dedicated following on social media.
• A 40-year-old homeowner who appreciates luxury and artisanal products and is willing to invest in high-quality home decor items.

Potential Influencer Matches

Nano-Influencers

Nano-influencers typically have a smaller but highly engaged following, making them ideal for promoting niche products like Licht & Geur's luxury candles. Suitable types of influencers include:

• Sustainability Advocates: Influencers who focus on eco-friendly living and sustainable products. They can highlight the brand's commitment to sustainability and ethical practices.
• Vegan Lifestyle Influencers: Content creators who share vegan recipes, lifestyle tips, and product recommendations. They can emphasize the vegan and cruelty-free aspects of Licht & Geur's products.
• Home Decor Enthusiasts: Influencers who specialize in home decor and interior design. They can showcase how Licht & Geur's candles enhance the ambiance and aesthetics of a home.
• Luxury Product Reviewers: Influencers who review and recommend high-end, artisanal products. They can highlight the quality and craftsmanship of Licht & Geur's offerings.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can create detailed reviews of Licht & Geur's candles, discussing their fragrance, quality, and eco-friendly attributes.
• Unboxing Videos: Influencers can film unboxing videos to showcase the packaging and first impressions of the products.
• Home Decor Tips: Influencers can incorporate the candles into home decor tutorials, demonstrating how they enhance the ambiance of different spaces.

Creative Ideas

• Sustainable Living Challenges: Influencers can create challenges that encourage their followers to adopt more sustainable practices, featuring Licht & Geur's candles as part of the challenge.
• DIY Candle-Making Workshops: Influencers can host virtual workshops on making DIY candles, using Licht & Geur's products as inspiration and highlighting their unique qualities.
• Seasonal Themes: Influencers can create content around seasonal themes, such as cozy winter evenings or spring refreshes, incorporating the candles into the narrative.
• Behind-the-Scenes: Influencers can share behind-the-scenes content of how the candles are made, emphasizing the artisanal and handmade aspects of the brand.

By collaborating with nano-influencers who align with the brand's values and target audience, Licht & Geur can effectively reach and engage potential customers, driving awareness and sales for their luxury, handmade candles and fragrance products.