Influencers who focus on home essentials, smart home technology, and lifestyle content. They should appeal to adults above 25 years in Tier 1 cities of India.

Product Positioning

Wakefit's new product, the "Regul8" temperature-controlled mattress, is positioned as a premium offering in the mattress market, priced around ₹40,000. This product is particularly dominant in Tier 1 cities of India, indicating a focus on urban, affluent consumers who are likely to invest in high-quality sleep solutions. The temperature control feature is a unique selling point that can be highlighted to differentiate it from other mattresses in the market.

Target Customers

The ideal customer profile for the "Regul8" mattress includes:

• Age Group: Above 25 years
• Gender: Both male and female
• Location: Primarily Tier 1 cities in India
• Income Level: Middle to high-income individuals who can afford a premium mattress
• Lifestyle: Health-conscious individuals who prioritize quality sleep and are willing to invest in advanced sleep technology

Illustrative Examples

1. Young Professionals: Individuals in their late 20s to early 30s working in corporate jobs who value a good night's sleep to maintain productivity.
2. Newly Married Couples: Couples setting up their new homes and looking for high-quality home essentials.
3. Health Enthusiasts: People who are into fitness and wellness, understanding the importance of sleep in overall health.

Potential Influencer Matches

Types of Influencers

1. Health and Wellness Influencers: These influencers can emphasize the health benefits of a good night's sleep and how the "Regul8" mattress can contribute to overall well-being.
2. Home and Lifestyle Bloggers: They can showcase the mattress as a must-have home essential, focusing on its premium features and comfort.
3. Tech Reviewers: Given the unique temperature control feature, tech reviewers can delve into the technology behind the mattress, appealing to tech-savvy consumers.
4. Celebrity Endorsements: Well-known personalities can lend credibility and attract a broader audience.

How Each Type Reaches the Target Customers

• Health and Wellness Influencers: They can create content around sleep hygiene, the importance of sleep, and how the "Regul8" mattress enhances sleep quality.
• Home and Lifestyle Bloggers: They can integrate the mattress into home decor and lifestyle content, making it relatable for their audience.
• Tech Reviewers: They can provide in-depth reviews and demonstrations of the temperature control feature, appealing to an audience interested in innovative products.
• Celebrity Endorsements: Celebrities can reach a wide audience and create a buzz around the product, making it a desirable item.

Content Creation Ideas

General Ideas

1. Product Reviews: Detailed reviews highlighting the unique features and benefits of the "Regul8" mattress.
2. Unboxing Videos: Showcasing the unboxing experience and first impressions of the mattress.
3. Testimonials: Real-life testimonials from satisfied customers emphasizing the comfort and technology of the mattress.

Creative Ideas

1. Sleep Challenges: Influencers can take on a sleep challenge using the "Regul8" mattress and document their improved sleep quality over a month.
2. Behind-the-Scenes: A look into the technology and craftsmanship behind the "Regul8" mattress, possibly including interviews with the product developers.
3. Interactive Content: Polls and Q&A sessions about sleep habits and how the "Regul8" mattress can address common sleep issues.
4. Collaborative Giveaways: Partner with influencers for giveaways, encouraging their followers to engage with the brand for a chance to win a "Regul8" mattress.

By leveraging these strategies, Wakefit can effectively position the "Regul8" mattress in the market, reach its target audience, and create engaging content that resonates with potential customers.