Travel or food influencers with a strong presence on Instagram, YouTube, or TikTok, engaging storytellers, based in or visiting Thailand.

Product Positioning

The campaign is focused on promoting a food tour in Thailand, which can be positioned as an immersive cultural and culinary experience. This can appeal to travelers seeking authentic local experiences and food enthusiasts interested in exploring diverse cuisines. Highlighting the unique flavors, traditional cooking methods, and the vibrant food culture of Thailand can differentiate this tour from other travel experiences.

Target Customers

The ideal customer profile includes:

• Travel Enthusiasts: Individuals who enjoy exploring new destinations and cultures. They are likely to be interested in unique travel experiences that offer more than just sightseeing.

• Food Lovers: People passionate about trying new cuisines and learning about different culinary traditions. They are often looking for authentic food experiences and are willing to travel for them.

• Cultural Explorers: Those who seek to understand and experience the local culture of the places they visit, including food, traditions, and lifestyle.

Potential Influencer Matches

• Travel Influencers: Influencers who focus on travel content and have a strong following of travel enthusiasts. They can showcase the journey, the destinations, and the overall experience of the food tour, appealing to their audience's sense of adventure.

• Food Influencers: Influencers who specialize in food content, particularly those who explore international cuisines. They can highlight the culinary aspects of the tour, such as local dishes, cooking classes, and food markets, attracting food lovers.

• Lifestyle Influencers: Influencers who cover a broad range of topics, including travel and food, and have a diverse audience. They can provide a holistic view of the experience, appealing to a wider audience interested in lifestyle and cultural experiences.

Content Creation Ideas

• Vlog Series: A series of video blogs documenting the entire food tour experience, from arrival in Thailand to exploring different food destinations. This can include interviews with local chefs, cooking demonstrations, and tasting sessions.

• Photo Diary: A collection of high-quality images capturing the essence of the food tour, including vibrant street food scenes, picturesque markets, and beautifully plated dishes. These can be shared on social media platforms like Instagram.

• Recipe Sharing: Collaborate with local chefs to create and share recipes of traditional Thai dishes. This can engage the audience by allowing them to try cooking the dishes at home.

• Cultural Insights: Content that delves into the cultural significance of certain foods and culinary practices in Thailand, providing educational value to the audience.

• Interactive Q&A: Host live sessions or Q&A segments where the influencer answers questions about the food tour, shares personal experiences, and provides travel tips.