Fashion or lifestyle influencers aged 18-35 on Instagram, YouTube, or TikTok.

Product Positioning

The watch can be positioned as a stylish and functional accessory that combines elegance with practicality. It can be marketed as a must-have item for fashion-conscious individuals who appreciate quality craftsmanship and timeless design. Highlighting features such as durability, unique design elements, and versatility can help differentiate it from competitors in the market.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 25-35 who are building their careers and value both style and functionality in their accessories.
• Fashion Enthusiasts: People who follow fashion trends and are always looking for the latest stylish additions to their wardrobe.
• Tech-Savvy Consumers: Customers who appreciate innovative features in their accessories, such as smart technology integration.

Potential Influencer Matches

• Fashion Bloggers and Stylists: These influencers can showcase the watch as part of their outfit posts, reaching fashion enthusiasts and young professionals.
• Lifestyle Influencers: They can highlight the watch in various settings, demonstrating its versatility and appeal to a broader audience.
• Tech Reviewers: If the watch includes smart features, tech influencers can provide in-depth reviews, appealing to tech-savvy consumers.

Content Creation Ideas

• Outfit Inspiration Posts: Collaborate with fashion influencers to create posts that show how the watch can be styled with different outfits for various occasions.
• Behind-the-Scenes Craftsmanship Videos: Share videos that highlight the craftsmanship and design process of the watch, appealing to those who value quality and detail.
• User Experience Stories: Encourage influencers to share personal stories or testimonials about how the watch fits into their daily lives, creating relatable content for potential customers.
• Interactive Challenges: Launch a social media challenge where users share photos of their watch in different settings, encouraging engagement and user-generated content.