関東在住の30代から50代の男女で、別荘や不動産に関連するコンテンツを作成するインフルエンサー。

Product Positioning

The product in question is the introduction and promotion of vacation homes in Karuizawa and similar areas. This product can be positioned as a luxury lifestyle offering, targeting affluent individuals who are looking for a serene and upscale retreat from their busy urban lives. The brand can emphasize exclusivity, comfort, and the unique experiences that come with owning a vacation home in a prestigious location.

Target Customers

The ideal customer profile includes men and women aged 30 to 50 who are likely to have a higher disposable income and an interest in luxury real estate. These individuals may be professionals, business owners, or executives living in the Kanto region. They value privacy, comfort, and the prestige associated with owning a vacation home in a sought-after location like Karuizawa.

Illustrative Examples

1. A 45-year-old executive working in Tokyo who for a retreat to escape the city's hustle and bustle.
2. A 38-year-old entrepreneur who wants a luxurious vacation home to entertain clients and friends.
3. A 50-year-old professional couple who are planning for their retirement and want a serene place to spend their weekends.

Potential Influencer Matches

Lifestyle Influencers

These influencers focus on luxury living, travel, and real estate. They can showcase the vacation homes through high-quality photos and videos, highlighting the unique features and benefits.

Real Estate Influencers

Specialized in the real estate market, these influencers can provide in-depth reviews and tours of the properties, appealing to potential buyers who are specifically interested in real estate investments.

Travel Influencers

Travel influencers who focus on luxury destinations can promote the vacation homes as part of a luxurious travel experience, attracting those who are looking for exclusive getaways.

Local Influencers

Influencers based in the Kanto region who have a strong following among the target demographic can provide a more relatable and trustworthy perspective.

Content Creation Ideas

General Ideas

• Virtual tours of the vacation homes, highlighting key features and amenities.
• Testimonials from current owners about their experiences and the benefits of owning a vacation home in Karuizawa.
• Comparisons of different properties and their unique selling points.

Creative Ideas

• A day-in-the-life video series showing how a typical weekend at the vacation home can be spent.
• Collaborations with interior designers to showcase how the homes can be personalized and decorated.
• Hosting exclusive events or open houses with influencers to create buzz and provide firsthand experiences.

By leveraging these strategies, the brand can effectively reach and engage with its target audience, driving interest and sales for the vacation homes.