Influencers with a focus on health, wellness, or mental health, located in Long Island, NY, active on Instagram/Facebook/YouTube, interested in mental health and recovery topics.

Product Positioning

The addiction recovery coaching business on Long Island, NY, can be positioned as a specialized service offering personalized support and guidance for individuals seeking recovery from addiction. By emphasizing a local presence, the business can highlight its understanding of the community's unique challenges and resources. Positioning the service as compassionate, confidential, and effective can differentiate it from larger, less personalized programs.

Target Customers

The ideal customer profile includes individuals on Long Island who are seeking recovery from addiction, as well as their families who may be looking for support services. These customers are likely to be adults aged 18-50, who are either in the early stages of recovery or have been struggling with addiction for some time. They may also include family members who are actively involved in the recovery process.

Examples of target customers:

• A 30-year-old professional who has recently decided to seek help for alcohol addiction.
• A family member of a young adult struggling with opioid addiction, looking for guidance and support.
• A middle-aged individual who has been in and out of recovery programs and is seeking a more personalized approach.

Potential Influencer Matches

1. Recovery Advocates: Influencers who have personal experience with addiction and recovery can resonate deeply with the target audience. Their stories of overcoming addiction can inspire and motivate potential clients.

2. Mental Health Professionals: Psychologists, therapists, or counselors with a strong social media presence can lend credibility to the service and reach individuals interested in mental health and recovery.

3. Local Community Leaders: Influencers who are well-known in the Long Island area, such as local activists or public figures, can help build trust and awareness within the community.

4. Lifestyle Bloggers: Bloggers who focus on wellness, self-improvement, and healthy living can attract individuals interested in making positive life changes.

Content Creation Ideas

• Success Stories: Share testimonials and stories of individuals who have successfully navigated recovery with the help of the coaching service. These can be in the form of videos, blog posts, or social media posts.

• Educational Content: Create content that educates the audience about addiction, recovery processes, and the benefits of coaching. This could include infographics, webinars, or Q&A sessions with experts.

• Community Engagement: Host live events or online forums where individuals can share their experiences and support each other. This can foster a sense of community and belonging.

• Collaborative Campaigns: Partner with influencers to create joint content, such as interviews or guest blog posts, that highlight the importance of recovery and the role of coaching.

By focusing on these strategies, the addiction recovery coaching business can effectively reach and engage its target audience on Long Island, NY.