Cat owners, comfortable showing face, active on Instagram/YouTube/TikTok

Product Positioning

The product is an anti-allergen cat product, which can be positioned as a solution for cat owners who suffer from allergies but still want to enjoy the companionship of their pets. This product can be marketed as a health and wellness product that enhances the quality of life for both the cat and the owner. Emphasizing its effectiveness, safety, and ease of use will be crucial in differentiating it from other products in the market.

Target Customers

The ideal customer profile includes:

• Cat Owners with Allergies: Individuals who love cats but suffer from allergies. They are looking for solutions to reduce their allergic reactions.
• Families with Allergic Members: Households where one or more members are allergic to cats but still want to keep a pet.
• Pet Enthusiasts: People who are passionate about pet care and are willing to invest in products that improve their pets' and their own well-being.

Illustrative examples:

• A young professional who lives alone with a cat and experiences mild to moderate allergic reactions.
• A family with children, one of whom is allergic to cats, seeking a way to keep their pet without compromising health.
• An elderly couple who have had cats all their lives but are now experiencing increased sensitivity to allergens.

Potential Influencer Matches

Cat Owners with a Strong Social Media Presence

Influencers who own cats and are not afraid to show their faces can create a personal connection with their audience. They can share their own experiences with allergies and how the product has helped them.

Pet Care Experts

Veterinarians, pet groomers, and pet care bloggers who have a following interested in pet health and wellness. Their professional endorsement can add credibility to the product.

Lifestyle and Health Influencers

Influencers who focus on health, wellness, and lifestyle can introduce the product to a broader audience, especially those who might not be actively looking for pet products but are interested in improving their quality of life.

Content Creation Ideas

General Ideas

• Product Reviews and Testimonials: Influencers can share their personal experiences using the product, highlighting its benefits and effectiveness.
• How-To Guides: Step-by-step guides on how to use the product, including tips for integrating it into daily routines.
• Before and After Stories: Showcasing the difference in the quality of life for both the cat and the owner before and after using the product.

Creative Ideas

• Allergy-Free Cat Cuddles Challenge: A social media challenge where influencers show how they can now cuddle with their cats without experiencing allergic reactions.
• Day in the Life: A vlog-style video where influencers take their audience through a day in their life, emphasizing how the product has made a difference.
• Interactive Q&A Sessions: Live sessions where influencers answer questions from their followers about cat allergies and the product, providing real-time engagement and building trust.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong market presence for its anti-allergen cat products.