Chinese influencers in Singapore, bilingual, active on Instagram/TikTok/WeChat, creating lifestyle and cultural content.

Product Positioning

The query suggests an interest in finding influencers in Singapore who have a connection to China. This could imply a focus on products or services that appeal to Chinese expatriates or tourists in Singapore, or perhaps a brand that originates from China and is looking to expand its presence in Singapore. Positioning the product as a bridge between Chinese culture and Singaporean lifestyle could be effective. Highlighting unique features that resonate with both Chinese and Singaporean consumers, such as cultural relevance, quality, and innovation, can strengthen the brand's market position.

Target Customers

The ideal customer profile would likely include Chinese expatriates living in Singapore, Chinese tourists visiting Singapore, and Singaporeans interested in Chinese culture or products. Examples of target customers could be:

• Young professionals from China working in Singapore who are looking for products that remind them of home.
• Chinese tourists seeking authentic experiences and products during their stay in Singapore.
• Singaporeans who have an interest in Chinese culture, language, or products.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Chinese Expat Influencers in Singapore: These influencers can authentically connect with the Chinese expatriate community and share personal experiences and recommendations.
• Travel and Lifestyle Influencers: Influencers who focus on travel and lifestyle can appeal to Chinese tourists by showcasing the product as part of their Singapore experience.
• Cultural Enthusiasts: Influencers who have a passion for Chinese culture and language can engage Singaporeans interested in these areas, providing a cultural context for the product.

Content Creation Ideas

• Cultural Fusion: Create content that highlights the fusion of Chinese and Singaporean cultures, such as cooking shows, fashion collaborations, or cultural events.
• Expat Stories: Share stories and testimonials from Chinese expatriates in Singapore, focusing on how the product enhances their lifestyle.
• Travel Diaries: Collaborate with travel influencers to create engaging travel diaries that feature the product as part of their Singapore journey.
• Interactive Challenges: Launch interactive challenges or contests on social media that encourage followers to share their experiences with the product, potentially going viral through user-generated content.