Food enthusiasts with a passion for Brazilian and international cuisine. They should be active on social media platforms, creating engaging content such as recipes, restaurant reviews, and culinary travel vlogs. The ideal influencer should have a genuine interest in food and be able to connect with their audience through their content.

Product Positioning

Brazilian and international cuisine can be positioned as an exciting fusion of flavors, cultures, and culinary traditions. For a new product, emphasize its unique blend of Brazilian ingredients and international cooking techniques, highlighting its novelty and appeal to adventurous foodies. Position the brand as a source of culinary inspiration, offering recipes, cooking tips, and restaurant recommendations that cater to both novice and experienced cooks.

Target Customers

The ideal customer is a food enthusiast with a passion for exploring new flavors and cultures. They are active on social media, enjoy cooking at home, and frequently dine out at restaurants.

• The Adventurous Foodie: A young professional who enjoys trying new restaurants and cuisines, constantly seeking unique and exciting culinary experiences. They are active on social media, sharing their food adventures with their followers.
• The Home Cook: A parent or young adult who enjoys cooking at home and experimenting with new recipes. They are looking for inspiration and guidance on how to create delicious and authentic Brazilian and international dishes.
• The Culture Seeker: A traveler or someone interested in learning about different cultures through food. They are looking for authentic recipes, restaurant recommendations, and insights into the culinary traditions of Brazil and other countries.

Potential Influencer Matches

• Food Bloggers/Vloggers: These influencers create high-quality content showcasing recipes, restaurant reviews, and cooking tutorials. They can reach a large audience of food enthusiasts and inspire them to try new dishes and cuisines.
• Chefs: Professional chefs with a passion for Brazilian and international cuisine can share their expertise and create engaging content that showcases the art of cooking. They can offer cooking classes, demonstrations, and behind-the-scenes glimpses into their kitchens.
• Travel Influencers: Travel influencers who specialize in food tourism can explore the culinary landscape of Brazil and other countries, sharing their experiences with their followers. They can highlight local restaurants, markets, and food festivals, inspiring their audience to travel and explore new cultures through food.
• Lifestyle Influencers: Lifestyle influencers with an interest in food and culture can incorporate Brazilian and international cuisine into their content, showcasing recipes, restaurant recommendations, and cultural insights. They can reach a broad audience and introduce them to the flavors and traditions of Brazil and other countries.

Content Creation Ideas

• Recipe Tutorials: Create step-by-step video tutorials showcasing popular Brazilian and international dishes, such as feijoada, moqueca, paella, and sushi.
• Restaurant Reviews: Visit and review Brazilian and international restaurants, highlighting their unique dishes, ambiance, and service.
• Cooking Challenges: Host cooking challenges that encourage followers to create their own versions of classic Brazilian and international dishes.
• Food Photography Contests: Organize food photography contests that showcase the beauty and artistry of Brazilian and international cuisine.
• Behind-the-Scenes Content: Share behind-the-scenes glimpses into the kitchens of Brazilian and international restaurants, showcasing the chefs, ingredients, and cooking techniques.
• Cultural Insights: Share insights into the culinary traditions of Brazil and other countries, exploring the history, ingredients, and cultural significance of different dishes.
• Fusion Recipes: Create fusion recipes that blend Brazilian ingredients and international cooking techniques, offering a unique and innovative culinary experience.
• Themed Cooking Nights: Host themed cooking nights that focus on a specific region or cuisine, such as a Brazilian barbecue night or an Italian pasta-making night.
• Collaborations with Chefs: Collaborate with chefs to create exclusive recipes and cooking tutorials for your audience.
• Live Cooking Demonstrations: Host live cooking demonstrations on social media, showcasing your skills and interacting with your followers in real-time.