Micro-influencers in Jeddah with 10k+ followers, active on Instagram and TikTok, creating engaging content about entertainment and gaming.

Product Positioning

Battlekart is a gamified karting experience, which combines the thrill of kart racing with interactive gaming elements. In the Jeddah market, this can be positioned as a unique entertainment option that blends physical activity with digital gaming, appealing to both gaming enthusiasts and those seeking novel leisure activities. The brand can leverage its innovative concept to stand out in the entertainment and leisure sector, emphasizing the immersive and competitive aspects of the experience.

Target Customers

The ideal customer profile for Battlekart in Jeddah includes:

• Young Adults (18-35 years old): Individuals who are tech-savvy, enjoy gaming, and are looking for new and exciting experiences.
• Families: Parents with children who are interested in interactive and family-friendly activities.
• Tourists and Expats: Visitors and expatriates seeking unique entertainment options in Jeddah.

Illustrative examples include university students, young professionals, and families looking for weekend activities.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Micro-Influencers (10k-50k followers): These influencers often have a more engaged audience and can create authentic content. Look for those who focus on lifestyle, gaming, or family activities.
• Local Lifestyle Bloggers: Influencers who cover events and activities in Jeddah, providing exposure to a local audience.
• Gaming Enthusiasts: Influencers who specialize in gaming content, as they can highlight the gamified aspect of Battlekart.

These influencers can help create buzz and drive interest by showcasing the unique features of Battlekart.

Content Creation Ideas

• Behind-the-Scenes Tours: Influencers can share exclusive behind-the-scenes content of the Battlekart setup, highlighting the technology and design.

• Challenge Videos: Organize influencer karting challenges, where influencers compete against each other, creating engaging and competitive content.

• Family Day Out: Collaborate with family-oriented influencers to showcase Battlekart as a fun family activity, capturing moments of family interaction and enjoyment.

• Interactive Stories and Polls: Use Instagram stories to engage followers with interactive polls and quizzes about karting and gaming, driving engagement and interest.

These content ideas can help generate excitement and attract a diverse audience to Battlekart's new Jeddah location.