Sports personalities with a strong social media presence, engaging Gen Z sports fans in the USA, focusing on NFL and NBA content.

Product Positioning

Dabble Fantasy is positioned as a platform targeting Gen Z sports fans in the United States, with a focus on the NFL and NBA. The brand can leverage the growing interest in sports betting and fantasy sports among younger audiences. By emphasizing its connection to popular sports leagues and the excitement of fantasy sports, Dabble Fantasy can position itself as a modern, engaging, and interactive platform for sports enthusiasts. Highlighting the social and community aspects of the platform can further enhance its appeal to Gen Z, who value connectivity and shared experiences.

Target Customers

The ideal customer profile for Dabble Fantasy includes:

• Age Group: Primarily Gen Z, typically aged 18-24.
• Interests: Strong interest in sports, particularly NFL and NBA, and a curiosity or existing engagement with sports betting or fantasy sports.
• Behavior: Highly active on social media platforms such as Instagram, Twitter, and TikTok, with a preference for consuming video content.
• Location: Based in the United States.

Illustrative examples of target customers might include:

• A 21-year-old college student who follows NFL and NBA games closely and participates in fantasy leagues with friends.
• A 19-year-old social media enthusiast who enjoys creating and sharing sports-related content on TikTok and Instagram.
• A 23-year-old recent graduate who engages with sports betting content and follows sports influencers on Twitter.

Potential Influencer Matches

To effectively reach the target audience, Dabble Fantasy should consider collaborating with the following types of influencers:

• Sports Enthusiasts: Influencers who are passionate about NFL and NBA, regularly share game highlights, commentary, and engage with their audience through sports discussions. They can connect with fans on a personal level and drive engagement.

• Social Media Personalities: Influencers with a strong presence on Instagram, Twitter, and TikTok, who create engaging and entertaining sports-related content. Their ability to produce viral content can help increase brand visibility.

• Emerging Sports Commentators: Young, charismatic individuals who provide unique insights or humorous takes on sports events. They can attract a loyal following and resonate well with Gen Z audiences.

• Lifestyle Influencers with a Sports Focus: Influencers who blend lifestyle content with sports, appealing to those interested in both areas. They can introduce Dabble Fantasy to a broader audience.

Content Creation Ideas

To align with the brand and capture the attention of the target audience, consider the following content ideas:

• Game Day Challenges: Collaborate with influencers to create interactive challenges or predictions for upcoming NFL and NBA games, encouraging followers to participate and share their own predictions.

• Behind-the-Scenes Content: Offer exclusive insights or behind-the-scenes looks at sports events, leveraging influencers' access to create unique content that fans can't find elsewhere.

• Fantasy League Tips and Tricks: Partner with influencers to share strategies, tips, and tricks for succeeding in fantasy leagues, positioning Dabble Fantasy as a valuable resource for fans.

• Live Q&A Sessions: Host live sessions with influencers where they answer fan questions about sports, fantasy leagues, and betting, fostering a sense of community and engagement.

• Highlight Reels and Recaps: Create engaging highlight reels or recaps of recent games, featuring influencer commentary or reactions to enhance the content's appeal.

By implementing these strategies, Dabble Fantasy can effectively engage its target audience and build a strong brand presence in the sports and fantasy sports market.