Influencers in the cannabis, wellness, or food niche with a focus on trendy and unique products. They should have an engaged audience interested in hemp-derived products.

Product Positioning

The product in question is "delicious hemp-derived delta 9 THC edibles" that are described as "very unique and trendy." This positions the product within the cannabis and wellness market, specifically targeting consumers interested in THC-infused edibles. The unique and trendy aspect suggests that the product differentiates itself through innovative flavors, packaging, or perhaps a novel consumption experience.

Target Customers

The ideal customer profile for this product would likely include:

• Young Adults (Ages 21-35): This demographic is more open to experimenting with cannabis products and is often looking for new and trendy experiences.
• Health and Wellness Enthusiasts: Individuals who are interested in natural and alternative wellness products.
• Cannabis Enthusiasts: Regular users of cannabis who are looking for new and unique products to try.
• Foodies: People who enjoy trying new and unique food products, especially those that offer a novel experience.

Illustrative examples:

• A 25-year-old urban professional who enjoys trying new wellness products and shares their experiences on social media.
• A 30-year-old foodie who loves exploring unique flavors and innovative food products.
• A 28-year-old cannabis enthusiast who is always on the lookout for the latest trends in the cannabis market.

Potential Influencer Matches

Types of Influencers

1. Cannabis Influencers:

   • These influencers specialize in cannabis-related content and have a dedicated following of cannabis enthusiasts.
   • They can provide in-depth reviews and educate their audience about the unique aspects of the product.

2. Health and Wellness Influencers:

   • These influencers focus on natural and alternative wellness products.
   • They can highlight the health benefits and natural ingredients of the edibles.

3. Food and Lifestyle Influencers:

   • These influencers have a broad audience interested in food trends and unique culinary experiences.
   • They can create engaging content around the taste and uniqueness of the edibles.

4. Micro-Influencers:

   • Influencers with a smaller but highly engaged following.
   • They can create authentic and relatable content that resonates well with their audience.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can create detailed reviews highlighting the taste, effects, and unique aspects of the edibles.
• Unboxing Videos: Showcasing the packaging and first impressions of the product.
• How-To Guides: Educating the audience on how to incorporate the edibles into their wellness routine.

Creative Ideas

• Recipe Integration: Influencers can create recipes that incorporate the edibles, showing their versatility.
• Themed Content: Creating content around specific themes, such as "Relaxation Night" or "Gourmet Edible Experience."
• User Stories: Sharing personal stories or testimonials from users who have had positive experiences with the product.
• Collaborative Giveaways: Partnering with influencers for giveaways to increase brand visibility and engagement.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that highlights the unique and trendy aspects of their hemp-derived delta 9 THC edibles.