Influencer sollten in Nordrhein-Westfalen ansässig sein, idealerweise im Bereich Bildung oder Karriereberatung tätig sein und eine Verbindung zur Zielgruppe haben. Geschlecht und Alter sind nicht spezifiziert.

Product Positioning

The focus on jobs, education, and apprenticeships in Aachen, Cologne, and North Rhine-Westphalia positions the brand within a niche that emphasizes career development and vocational training. This market is characterized by a growing demand for skilled labor and a strong emphasis on practical experience through apprenticeships.

To effectively position the brand, it can leverage local partnerships with educational institutions and businesses that offer apprenticeships. Highlighting success stories of individuals who have benefited from these programs can create a relatable narrative. Additionally, emphasizing the unique aspects of the local job market and the benefits of vocational training can attract attention.

Target Customers

The ideal customer profile includes:

• Young Adults (18-25 years): Individuals seeking vocational training or apprenticeships, often fresh out of high school or looking to change career paths.

• Parents of Teenagers: Parents who are actively seeking educational opportunities for their children, particularly in vocational fields.

• Career Changers (25-35 years): Adults looking to switch careers and seeking practical training options that lead to employment.

• Local Businesses: Companies in North Rhine-Westphalia that are looking to hire apprentices or promote their apprenticeship programs.

Potential Influencer Matches

1. Education Influencers: These influencers focus on educational content, career advice, and vocational training. They can effectively reach young adults and parents by sharing insights on the benefits of apprenticeships and local opportunities.

2. Local Community Influencers: Influencers who are based in Aachen, Cologne, or the surrounding areas and have a strong following. They can promote local job opportunities and educational programs, making the content more relatable to the audience.

3. Career Coaches: Professionals who specialize in career development and job placement. They can provide valuable content on how to navigate the job market and the importance of apprenticeships, appealing to both young adults and career changers.

4. Youth Lifestyle Influencers: Influencers who cater to a younger demographic and focus on lifestyle, education, and career topics. They can create engaging content that resonates with their audience, encouraging them to consider apprenticeships.

Content Creation Ideas

• Success Stories: Feature testimonials and stories from individuals who have successfully completed apprenticeships and found fulfilling careers. This can inspire others to pursue similar paths.

• Day in the Life: Create video content showcasing a day in the life of an apprentice in various fields. This provides a realistic view of what to expect and can demystify the apprenticeship experience.

• Educational Webinars: Host online sessions with industry experts discussing the benefits of vocational training and how to choose the right apprenticeship.

• Interactive Q&A Sessions: Utilize social media platforms for live Q&A sessions where potential apprentices can ask questions about the application process, training, and career prospects.

• Infographics: Develop visually appealing infographics that outline the steps to securing an apprenticeship, including tips for applications and interviews.

• Local Events Coverage: Promote and cover local job fairs, educational expos, and apprenticeship programs, encouraging community engagement and participation.

These content ideas can help build a strong online presence and foster a community around the brand, ultimately driving interest in apprenticeships and educational opportunities in the region.