Travel or outdoor influencers, aged 25-45, based in or frequently visiting Utah, with a focus on family or adventure travel.

Product Positioning

The Broken Spur Inn in Torrey, Utah, can be positioned as a unique getaway destination that offers both comfort and adventure. Emphasizing its proximity to Capitol Reef National Park, the inn can be marketed as an ideal base for outdoor enthusiasts and families looking to explore the natural beauty of the area. Highlighting features such as cozy accommodations, local dining options, and guided tours can create a compelling narrative that appeals to both relaxation seekers and adventure lovers.

Fresh angles could include promoting eco-friendly practices at the inn, showcasing local artisans, or offering packages that combine lodging with outdoor activities, such as hiking, stargazing, or photography tours.

Target Customers

The ideal customer profile for the Broken Spur Inn includes:

• Outdoor Enthusiasts: Individuals or families who enjoy hiking, camping, and exploring national parks. They are likely to seek accommodations that provide easy access to outdoor activities.

• Traveling Families: Families looking for a comfortable and convenient place to stay while exploring the natural attractions in the area. They value amenities that cater to children and family-friendly activities.

• Couples Seeking Romantic Getaways: Couples looking for a peaceful retreat in a scenic location. They may be interested in special packages that include romantic dinners or spa services.

• Adventure Seekers: Young adults or groups of friends who are interested in unique experiences, such as rock climbing, canyoneering, or guided tours of the park.

Potential Influencer Matches

To effectively promote the Broken Spur Inn, consider collaborating with the following types of influencers:

• Travel Influencers: Influencers who specialize in travel content can showcase the inn and its surroundings through engaging posts and stories, reaching audiences interested in travel and adventure.

• Outdoor Enthusiasts: Influencers who focus on outdoor activities can highlight the various adventures available near Capitol Reef, appealing to those who prioritize nature and exploration.

• Family Lifestyle Influencers: These influencers can create content that emphasizes family-friendly aspects of the inn, such as spacious accommodations and nearby activities suitable for children.

• Local Influencers: Collaborating with influencers based in Utah or the surrounding areas can help tap into a local audience that may be interested in staycations or weekend getaways.

Content Creation Ideas

To maximize engagement and reach, consider the following content topics and ideas:

• "A Day in Capitol Reef" Series: Create a series of posts or videos that outline a perfect day spent exploring Capitol Reef, including activities, dining options, and a stay at the Broken Spur Inn.

• Guest Testimonials and Experiences: Share stories and testimonials from previous guests, highlighting their experiences and adventures during their stay.

• Behind-the-Scenes Content: Showcase the inn's staff, local partnerships, and the unique features of the property, giving potential guests a glimpse into what makes the Broken Spur Inn special.

• Seasonal Promotions: Develop content around seasonal activities, such as fall foliage tours, spring wildflower hikes, or winter stargazing events, encouraging visitors to plan their trips accordingly.

• Interactive Challenges: Engage followers with challenges, such as photo contests featuring the inn or the surrounding landscape, encouraging user-generated content that can be shared on social media.

By leveraging these strategies, the Broken Spur Inn can effectively attract the right influencers and create compelling content that resonates with its target audience.