Macro or mega influencers, 100K+ followers, engaged in board games, toys, and tabletop games, primarily on Instagram/YouTube/TikTok.

Product Positioning

The brand, product, or service related to board games, toys, and tabletop games can be positioned as a source of entertainment that fosters social interaction and creativity. Emphasizing the nostalgic aspect of board games while highlighting modern innovations can attract both older audiences familiar with traditional games and younger audiences interested in new experiences.

For new products, consider focusing on unique gameplay mechanics, thematic storytelling, or educational benefits that differentiate them from existing offerings. Fresh angles could include promoting the games as tools for family bonding, social gatherings, or even as a means to develop critical thinking and strategy skills.

Target Customers

The ideal customer profile for board games and related products includes:

• Families with Children: Parents looking for engaging activities to do with their kids, particularly those aged 6-12. They value educational and fun experiences.

• Young Adults: Individuals aged 18-35 who enjoy socializing with friends and are likely to host game nights. They are often active on social media and seek trendy, unique games.

• Tabletop Enthusiasts: Gamers who are passionate about tabletop games, including role-playing games (RPGs) and strategy games. They appreciate depth in gameplay and are often part of online communities.

• Collectors: Individuals who enjoy collecting limited edition or unique board games and toys. They are often willing to invest in high-quality products.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Board Game Reviewers: Influencers who specialize in reviewing board games and tabletop games. They can provide in-depth analysis and gameplay demonstrations, appealing to enthusiasts and collectors.

• Family Lifestyle Influencers: These influencers focus on family activities and parenting tips. They can showcase how board games can be integrated into family time, attracting parents looking for engaging activities for their children.

• Gaming YouTubers and Streamers: Influencers who create content around gaming, including live streams and playthroughs. They can reach young adults and gaming enthusiasts, providing entertainment and showcasing the product in action.

• Toy and Game Bloggers: Influencers who write about toys and games, often targeting parents and gift-givers. They can highlight the educational and fun aspects of the products.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Game Night Challenges: Create a series of videos or posts where influencers host game nights with friends or family, showcasing different games and their unique features.

• Behind-the-Scenes Content: Share the design and development process of the games, including interviews with creators and designers, to build a connection with the audience.

• User-Generated Content Campaigns: Encourage customers to share their own game night experiences on social media, using a specific hashtag. This can create a community around the brand.

• Educational Content: Develop articles or videos that explain the benefits of playing board games, such as improving critical thinking skills or fostering social connections.

• Themed Game Reviews: Collaborate with influencers to create themed reviews based on holidays or events, such as Halloween-themed games or family-friendly options for the holiday season.

These strategies can help create engaging content that resonates with the target audience and enhances brand visibility.