Indonesian parents, likely mothers, aged 20-40, active on Instagram/YouTube, creating parenting and baby care content.

Product Positioning

The product or service being promoted is likely related to baby products or services, given the focus on influencers with children aged newborn to 3 years old. In the Indonesian market, this product can be positioned as a must-have for new parents, emphasizing safety, quality, and convenience. Highlighting cultural relevance and local testimonials can also enhance the product's appeal. If the product is new, consider positioning it as innovative or as a solution to common parenting challenges.

Target Customers

The ideal customer profile includes new parents or expecting parents in Indonesia, particularly those who are active on social media and seek parenting advice or product recommendations online. These customers are likely to be in the age range of 25-35, tech-savvy, and interested in modern parenting solutions. Examples include:

• First-time parents looking for reliable baby products
• Parents interested in sustainable or eco-friendly baby items
• Parents seeking educational toys or developmental products for their children

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Parenting Influencers: These influencers share their parenting journey, tips, and product recommendations. They have a dedicated following of parents who trust their advice.

• Family Lifestyle Influencers: They showcase family life, including activities, travel, and daily routines, appealing to parents looking for relatable content.

• Mommy Bloggers/Vloggers: These influencers often provide in-depth reviews and personal experiences with baby products, making them credible sources for product endorsements.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content ideas:

• Product Reviews and Demonstrations: Influencers can create videos or posts demonstrating the product's features and benefits, providing honest reviews based on their experiences.

• Parenting Tips and Hacks: Collaborate with influencers to share tips and hacks for new parents, incorporating the product as a helpful tool.

• Interactive Q&A Sessions: Host live sessions where influencers answer parenting questions and discuss how the product can address common concerns.

• Cultural and Local Relevance: Create content that resonates with Indonesian culture, such as traditional parenting practices or local festivals, while integrating the product naturally.

These strategies can help create engaging and relatable content that resonates with the target audience, increasing the likelihood of successful influencer marketing campaigns.