Canadian influencers aged 18-25, focusing on lifestyle, fashion, and university life.

Product Positioning

The brand or product should be positioned as a lifestyle enhancer that resonates with young adults and university students in Canada. By focusing on lifestyle, fashion, and university life, the product can be marketed as a trendy and essential part of a student's daily routine. This positioning can leverage the aspirational aspects of university life, such as independence, self-expression, and social engagement.

Target Customers

The ideal customer profile includes:

• University Students: Young adults aged 18-25 who are currently enrolled in Canadian universities. They are likely to be interested in fashion trends, lifestyle tips, and ways to enhance their university experience.

• Young Professionals: Recent graduates or young professionals who are still connected to university life and are interested in maintaining a fashionable and trendy lifestyle.

• Fashion Enthusiasts: Individuals who follow fashion trends and are interested in lifestyle content that aligns with their personal style.

Potential Influencer Matches

• Lifestyle Influencers: These influencers can create content that showcases how the product fits into a university student's daily life, from morning routines to study sessions.

• Fashion Influencers: Influencers who focus on fashion can highlight the product as a must-have accessory or clothing item, integrating it into their fashion tips and outfit ideas.

• Student Influencers: University students who have a following can provide authentic and relatable content, demonstrating how the product enhances their university experience.

Content Creation Ideas

• Day in the Life: Influencers can create vlogs or Instagram stories that show a typical day in their life, incorporating the product into their routine.

• Fashion Lookbooks: Create seasonal lookbooks featuring the product as a key piece in various outfits, appealing to fashion-forward students.

• University Hacks: Share tips and tricks for university life, with the product being a part of these hacks, such as organizing study spaces or preparing for exams.

• Collaborative Challenges: Host challenges or contests that encourage followers to share their own content using the product, increasing engagement and visibility.

By aligning the product with these content ideas and influencer types, the marketing campaign can effectively reach and resonate with the target audience.