Micro influencers with 10,000 to 100,000 followers who create shortform content related to gaming, specifically Minecraft, on TikTok, Instagram Reels, or YouTube Shorts.

Product Positioning

The product in question is a Minecraft server. Minecraft is a popular sandbox video game with a vast and diverse player base. The server can be positioned as a unique and engaging community within the Minecraft ecosystem. To stand out, the server could offer unique features such as custom game modes, exclusive events, or a strong community focus. Highlighting these unique selling points will help attract players who are looking for a new and exciting Minecraft experience.

Target Customers

The ideal customer profile for a Minecraft server includes:

• Age Group: Primarily younger audiences, typically between the ages of 8-18, but also including older players who enjoy the game.
• Interests: Gamers who enjoy sandbox games, building, and creative gameplay. They may also be interested in community-driven experiences and multiplayer interactions.
• Platforms: Active on social media platforms like YouTube, TikTok, and Instagram, where gaming content is popular.

Illustrative examples:

• A 15-year-old high school student who enjoys playing Minecraft with friends and follows Minecraft content creators on YouTube.
• A 12-year-old who loves building intricate structures in Minecraft and watches TikTok videos for inspiration.
• A 20-year-old college student who participates in Minecraft server events and engages with the community on Discord.

Potential Influencer Matches

Micro Influencers

Micro influencers are content creators with a smaller but highly engaged following. They are ideal for promoting a Minecraft server because they often have a close-knit community of followers who trust their recommendations.

• YouTube Creators: Look for YouTubers who create Minecraft Let's Plays, tutorials, and server reviews. They can create engaging videos showcasing the unique features of your server.
• TikTok Creators: TikTok influencers who create short, engaging Minecraft content such as building tips, funny moments, and challenges. They can create short videos highlighting the fun aspects of your server.
• Instagram Influencers: Instagrammers who post Minecraft-related content, including screenshots, builds, and stories. They can share visually appealing content about your server.

Content Creation Ideas

General Ideas

• Server Tours: Influencers can create videos or posts giving a tour of your server, highlighting unique features, game modes, and community events.
• Gameplay Highlights: Short clips of exciting gameplay moments, such as epic builds, intense battles, or funny interactions.
• Challenges and Competitions: Organize challenges or competitions on your server and have influencers participate and share their experiences.

Creative Ideas

• Build Showcases: Influencers can showcase impressive builds created by players on your server, encouraging others to join and create their own.
• Event Coverage: Host special events on your server, such as holiday-themed activities or exclusive in-game events, and have influencers cover these events.
• Collaborative Projects: Partner with influencers to create collaborative projects, such as building a massive structure together or hosting a live-streamed event.

By leveraging the reach and engagement of micro influencers on platforms like YouTube, TikTok, and Instagram, you can effectively promote your Minecraft server and attract a dedicated player base.