Montreal-based beauty, skincare, and health influencers active on Instagram, YouTube, and TikTok.

Neutrogena is a well-established brand known for its skincare products. The brand is often associated with dermatologically tested, high-quality, and effective skincare solutions. For a campaign in Montreal, positioning Neutrogena as a go-to brand for skincare enthusiasts who prioritize healthy, glowing skin would be effective. Emphasizing the scientific backing and the brand's commitment to skin health can resonate well with the target audience.

The ideal customer profile for Neutrogena in Montreal would include:

• Young Professionals: Individuals aged 25-35 who are career-focused and seek to a professional appearance.
• Health-Conscious Consumers: People who prioritize their health and wellness, including skincare as part of their overall health regimen.
• Beauty Enthusiasts: Individuals who are passionate about beauty and skincare, often looking for the latest and most effective products.

Illustrative examples:

• A 28-year-old marketing executive who uses skincare products to maintain a fresh and professional look.
• A 32-year-old fitness instructor who incorporates skincare into their holistic health routine.
• A 25-year-old beauty blogger who reviews and recommends skincare products to their followers.

• Product Reviews and Tutorials: Detailed reviews and how-to tutorials on using Neutrogena products, highlighting their benefits and effectiveness.
• Skincare Routines: Influencers sharing their daily or nightly skincare routines featuring Neutrogena products.
• Before and After Transformations: Showcasing the results of using Neutrogena products over a period, with real-life testimonials.
• Seasonal Skincare Tips: Content focused on how to adjust skincare routines with Neutrogena products for different seasons, particularly the harsh Montreal winters.
• Interactive Q&A Sessions: Live sessions where influencers answer followers' questions about skincare and Neutrogena products, providing personalized advice.

By leveraging these strategies, Neutrogena can effectively reach and engage its target audience in Montreal through influencer marketing.