Nano influencers with under 20k followers who focus on sustainable fashion, thrift hauls, and savings tips. They should be young adults, likely in their 20s or 30s, and active on Instagram, TikTok, and YouTube. They should feature top brands like Free People and Lululemon and have Poshmark in their bio link tray.

Product Positioning

The user's query focuses on identifying nano influencers who promote thrift/secondhand/sustainable fashion, affordability/savings, and vintage items. The inclusion of specific brands like Free People and Lululemon, as well as platforms like Poshmark, suggests a focus on fashion and lifestyle products that are both trendy and budget-friendly. The brand can be positioned as a go-to destination for fashion-conscious individuals who value sustainability and affordability. Emphasizing the eco-friendly aspect of thrift shopping and the financial benefits of buying secondhand can resonate well with the target audience.

Target Customers

The ideal customer profile for this campaign includes:

• Young Adults (18-30 years old): Individuals who are fashion-forward but also budget-conscious. They are likely to be students or young professionals.
• Eco-conscious Consumers: People who prioritize sustainability and are interested in reducing their environmental footprint by purchasing secondhand or thrifted items.
• Fashion Enthusiasts: Those who enjoy unique, vintage, or branded items but prefer to find them at a lower cost.
• Social Media Savvy Shoppers: Individuals who follow fashion trends on social media platforms and are influenced by the recommendations of nano influencers.

Illustrative Examples

1. College Student: A 20-year-old college student who loves fashion but has a limited budget. They follow influencers who post thrift hauls and tips on finding affordable yet stylish outfits.
2. Young Professional: A 25-year-old working in a creative industry who values sustainability and enjoys finding unique vintage pieces to stand out.
3. Eco-conscious Shopper: A 28-year-old who is passionate about reducing waste and prefers buying secondhand items to support a sustainable lifestyle.

Potential Influencer Matches

Types of Influencers

1. Thrift/Secondhand Fashion Influencers: These influencers focus on showcasing their thrift finds, styling secondhand items, and promoting sustainable fashion. They can effectively reach eco-conscious and budget-savvy audiences.
2. Affordability/Savings Influencers: Influencers who share tips on saving money, finding deals, and living a frugal lifestyle. They can attract followers who are interested in getting the best value for their money.
3. Vintage Fashion Influencers: Influencers who specialize in vintage fashion and often post about their unique finds and how to style them. They appeal to fashion enthusiasts looking for one-of-a-kind pieces.
4. Haul Influencers: Creators who regularly post haul videos featuring top brands, including Free People and Lululemon. They can attract followers who are interested in these brands but are looking for more affordable options.
5. Poshmark Influencers: Influencers who have Poshmark links in their bio but are not full-time experts or affiliates. They can promote the platform to their followers without appearing overly commercial.

Content Creation Ideas

General Ideas

1. Thrift Hauls: Influencers can post videos or photos of their latest thrift finds, highlighting the affordability and uniqueness of each item.
2. Sustainable Fashion Tips: Content focused on how to build a sustainable wardrobe, including tips on thrifting, upcycling, and caring for secondhand clothes.
3. Brand Comparisons: Influencers can compare thrifted items from brands like Free People