Nano-influencers in the beauty niche with under 10k followers on Instagram.

Product Positioning

The user's query is focused on finding beauty influencers on Instagram with under 10k followers. This suggests that the product or service being promoted is likely related to the beauty industry. Given the preference for micro-influencers (those with under 10k followers), the brand may be looking to leverage the high engagement rates and niche audiences that these influencers typically have.

Positioning Strategy

The brand can position itself as a community-focused, authentic, and relatable beauty brand. By collaborating with micro-influencers, the brand can emphasize its commitment to real, everyday beauty and foster a sense of trust and loyalty among potential customers.

Target Customers

Based on the positioning strategy, the ideal customer profile would include:

• Age Group: Primarily 18-35 years old
• Gender: Predominantly female, but inclusive of all genders
• Interests: Beauty, skincare, makeup, and self-care
• Values: Authenticity, community, and relatability
• Behavior: Active on social media, particularly Instagram, and engaged with beauty content

Illustrative Examples

1. Young Professionals: Women in their mid-20s who are looking for beauty products that fit into their busy lifestyles.
2. College Students: Young adults who are exploring beauty trends and looking for affordable, effective products.
3. Beauty Enthusiasts: Individuals who are passionate about makeup and skincare and enjoy discovering new products and techniques.

Potential Influencer Matches

Types of Influencers

1. Micro-Influencers (1k-10k followers): These influencers have a smaller but highly engaged audience. They are seen as more relatable and trustworthy by their followers.
2. Beauty Enthusiasts: Influencers who focus on makeup tutorials, skincare routines, and beauty product reviews.
3. Lifestyle Influencers: Those who incorporate beauty content into their broader lifestyle posts, including fashion, wellness, and daily routines.

How They Reach Target Customers

• Micro-Influencers: Their close-knit community allows for higher engagement rates and more personalized interactions with followers.
• Beauty Enthusiasts: Their expertise and passion for beauty make them credible sources of information and recommendations.
• Lifestyle Influencers: They can introduce beauty products in a more holistic context, showing how they fit into everyday life.

Content Creation Ideas

General Ideas

1. Product Reviews: Honest and detailed reviews of the beauty products, highlighting their benefits and unique features.
2. Tutorials: Step-by-step makeup tutorials or skincare routines using the brand's products.
3. Before and After: Transformation posts showing the effectiveness of the products.

Creative Ideas

1. Challenges: Create a beauty challenge that encourages followers to recreate a specific look or routine using the brand's products.
2. User-Generated Content: Encourage followers to share their own experiences and looks using a branded hashtag.
3. Behind-the-Scenes: Give a glimpse into the brand's story, production process, or the daily life of the influencers using the products.

By leveraging these strategies and ideas, the brand can effectively reach and engage its target audience through carefully selected micro-influencers in the beauty niche.