Influencers who focus on fashion for older women, body positivity, and elegant attire. They should have a following of older women and be active on platforms like Instagram, TikTok, and YouTube.

Product Positioning

The product in question is a wedding guest gown designed for a 55-year-old woman with a heavy middle. This product can be positioned as a stylish, comfortable, and flattering option for mature women attending weddings. Emphasizing features such as elegant design, high-quality fabric, and a fit that enhances and flatters a fuller figure can help differentiate it in the market. Highlighting the gown's ability to provide both comfort and sophistication will appeal to the target demographic.

Target Customers

The ideal customer profile for this product includes:

• Age Group: Women around 55 years old
• Body Type: Women with a heavier middle
• Occasion: Attending weddings and other formal events
• Style Preferences: Elegant, sophisticated, and comfortable clothing
• Income Level: Middle to upper-middle class, as they are likely to invest in high-quality, special occasion attire

Illustrative examples of target customers:

• A 55-year-old woman looking for a gown that makes her feel confident and stylish at her friend's wedding.
• A mature woman who values comfort and elegance and is willing to invest in a high-quality gown for her daughter's wedding.

Potential Influencer Matches

Fashion Influencers Specializing in Plus-Size or Mature Fashion

These influencers focus on fashion for plus-size or mature women and can effectively reach the target audience. They often share styling tips, outfit ideas, and reviews of clothing items that cater to their followers' needs.

Lifestyle Influencers in the 50+ Age Group

Lifestyle influencers who are in their 50s or older and share content related to fashion, beauty, and daily life can resonate well with the target demographic. Their followers trust their recommendations and appreciate their relatable content.

Wedding and Event Influencers

Influencers who specialize in wedding and event planning can also be a good match. They often share outfit ideas for wedding guests and can introduce the gown to women looking for the perfect attire for such occasions.

Content Creation Ideas

General Ideas

• Styling Tips: Influencers can create content showing different ways to style the gown, including accessories, shoes, and hairstyles.
• Fit and Comfort Reviews: Videos or blog posts discussing the fit, comfort, and quality of the gown, highlighting how it flatters a heavier middle.
• Event Preparation: Content featuring the gown as part of a "get ready with me" series for a wedding or formal event.

Creative Ideas

• Transformation Videos: Before-and-after videos showing the transformation of the influencer wearing the gown, emphasizing the confidence and elegance it brings.
• Collaborative Photoshoots: Partnering with influencers for a themed photoshoot, such as a "Mother of the Bride" series, showcasing the gown in a real-life wedding setting.
• Interactive Q&A Sessions: Live sessions where influencers answer questions about the gown, share personal experiences, and provide styling advice.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales for the wedding guest gown.