Женщины и мужчины, 18-45 лет, города с приютами, блогеры о животных, экологии или благотворительности, активные на Instagram и YouTube.

Product Positioning

The brand or service related to a blog about life with a shelter animal can be positioned as a compassionate and community-oriented initiative. This positioning can resonate with audiences who value animal welfare, adoption, and responsible pet ownership. Emphasizing the emotional connection between pets and their owners, as well as the benefits of adopting shelter animals, can create a strong narrative. Fresh angles could include highlighting success stories of adopted pets, showcasing the positive impact of adoption on both animals and humans, and promoting community events related to animal welfare.

Target Customers

The ideal customer profile for this campaign includes:

• Animal Lovers: Individuals who are passionate about pets and animal welfare, often involved in or supportive of adoption initiatives.

• Young Families: Parents looking to adopt a pet for their children, emphasizing the educational and emotional benefits of having a pet.

• Millennials and Gen Z: Younger audiences who are active on social media and value authenticity, often seeking relatable content about pet ownership and rescue stories.

• Community Activists: People engaged in local community efforts, particularly those focused on animal rescue and welfare.

Potential Influencer Matches

1. Pet Influencers: Influencers who have a strong following among pet owners and animal lovers. They can share relatable content about their own shelter pets, creating a connection with the audience.

2. Lifestyle Influencers: Influencers who focus on family, home, and lifestyle content. They can integrate the message of adopting shelter animals into their broader lifestyle narratives, appealing to young families.

3. Animal Welfare Advocates: Influencers who are specifically focused on animal rights and welfare. Their established credibility in the space can help amplify the message of adoption and responsible pet ownership.

4. Local Influencers: Influencers who have a strong presence in specific communities or regions. They can promote local adoption events and initiatives, driving community engagement.

Content Creation Ideas

• Adoption Success Stories: Share heartwarming stories of adopted pets and their new families, showcasing the transformative power of adoption.

• Day in the Life: Create content that follows a day in the life of a shelter animal, highlighting their journey from the shelter to a loving home.

• Educational Posts: Provide tips on responsible pet ownership, training, and the benefits of adopting shelter animals.

• Community Events: Promote local adoption events, fundraisers, or volunteer opportunities, encouraging audience participation.

• Challenges and Contests: Launch social media challenges encouraging followers to share their own pet adoption stories or photos, fostering community engagement and virality.

• Behind-the-Scenes: Offer a glimpse into the daily operations of a shelter, educating the audience about the challenges and successes of animal rescue.

These content ideas can resonate with the target audience, encouraging engagement and sharing, ultimately promoting the message of adopting shelter animals.