Популярные инфлюенсеры в Польше, интересующиеся культурой и искусством, с акцентом на британскую культуру, возраст 20-40 лет, пол не важен.

Product Positioning

British Council's initiative to promote British culture in Poland can be effectively positioned as a bridge between Polish and British cultural narratives. By emphasizing the shared values and artistic expressions between the two cultures, the campaign can resonate with audiences who appreciate cultural exchange. Highlighting the uniqueness of British contributions to the Polish cultural landscape, while also celebrating Polish art and events, can create a compelling narrative that attracts interest.

For new products or initiatives, focusing on the experiential aspect of culture—such as events, exhibitions, and performances—can enhance engagement. Positioning the British Council as a facilitator of cultural dialogue will appeal to both Polish audiences and expatriates interested in British culture.

Target Customers

The ideal customer profile for this campaign includes:

• Cultural Enthusiasts: Individuals aged 20-40 who actively seek out cultural events, exhibitions, and artistic performances. They are likely to follow influencers who share insights on art and culture.

• Expatriates and International Students: Young adults living in Poland who are interested in connecting with British culture and events. They may be looking for community and cultural integration.

• Art and Culture Students: University students studying art, culture, or related fields who are keen on exploring diverse cultural perspectives.

Examples of target customers:

• A 28-year-old Polish art student who follows local art influencers and is interested in British art exhibitions.

• A 35-year-old British expatriate living in Warsaw who seeks to engage with both Polish and British cultural events.

• A 22-year-old Polish university student who attends cultural festivals and is active on social media platforms.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Cultural Commentators: Influencers who specialize in art and culture discussions, providing insights into both Polish and British cultural events. They can engage audiences through thoughtful commentary and event coverage.

• Lifestyle Influencers: Those who incorporate cultural experiences into their lifestyle content. They can showcase events, exhibitions, and cultural exchanges, appealing to a broader audience interested in lifestyle and culture.

• Expat Influencers: Individuals who share their experiences living in Poland while highlighting British culture. They can connect with both local audiences and expatriates, fostering a sense of community.

• Art Curators and Critics: Influencers with expertise in art who can provide in-depth analysis and promote specific cultural events. Their authority can attract art enthusiasts and students.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Cultural Exchange Series: Create a series of posts or videos featuring interviews with artists from both cultures, discussing their influences and experiences.

• Event Highlights: Regularly feature upcoming cultural events, exhibitions, and performances in Poland that celebrate British culture, encouraging followers to attend.

• Behind-the-Scenes Content: Share behind-the-scenes looks at cultural events, including preparations, artist interviews, and audience reactions.

• User-Generated Content Campaign: Encourage followers to share their experiences at cultural events using a specific hashtag, creating a sense of community and engagement.

• Art Challenges: Host art challenges that invite followers to create and share their interpretations of British and Polish cultural themes, fostering creativity and interaction.

These content ideas can help generate interest and engagement, ultimately enhancing the visibility of British culture in Poland.