Популярные инфлюенсеры в Польше, интересующиеся культурой и искусством, с акцентом на британскую культуру.

Product Positioning

The British Council can position itself as a cultural bridge between Poland and the UK, emphasizing the richness of both cultures and their interconnections. By focusing on themes of cultural exchange, art, and community events, the brand can appeal to audiences interested in multicultural experiences. Highlighting the unique aspects of Polish-British culture can create a fresh angle, showcasing the vibrancy of both nations and fostering a sense of belonging among expatriates and locals alike.

Target Customers

The ideal customer profile includes:

• Cultural Enthusiasts: Individuals who actively seek out cultural events, exhibitions, and artistic performances. They are likely to engage with content that highlights cultural narratives and artistic expressions.

• Expatriates and International Students: British nationals living in Poland and Polish students studying in the UK. They are interested in content that resonates with their experiences and helps them navigate cultural differences.

• Local Poles Interested in British Culture: Polish citizens who have an interest in British culture, history, and arts. They may be looking for events or content that connects them to British traditions and contemporary culture.

Potential Influencer Matches

1. Cultural Influencers: These influencers focus on art, history, and cultural events. They can effectively reach cultural enthusiasts by sharing insights about exhibitions, performances, and cultural festivals.

2. Lifestyle Influencers: Influencers who share their daily lives and experiences in Poland can connect with both locals and expatriates. They can create relatable content that showcases the blend of Polish and British cultures.

3. Travel Influencers: Influencers who specialize in travel content can highlight the beauty of Poland while incorporating British cultural elements. They can attract an audience interested in exploring cultural landmarks and events.

4. Academic Influencers: Scholars or educators who discuss cultural studies, art history, or international relations can provide a more intellectual perspective on Polish-British culture, appealing to a niche audience interested in deeper insights.

Content Creation Ideas

• Cultural Exchange Series: Create a video series featuring interviews with artists, musicians, and cultural figures from both Poland and the UK, discussing their influences and experiences.

• Event Highlights: Develop content around upcoming cultural events, festivals, and exhibitions, providing behind-the-scenes access and personal stories from participants.

• Culinary Fusion: Explore the culinary connections between Polish and British cuisine, featuring recipes, cooking demonstrations, and food events that celebrate both cultures.

• Artistic Collaborations: Showcase collaborative projects between Polish and British artists, highlighting the creative process and the resulting works.

• Expat Stories: Share personal narratives from British expatriates living in Poland, discussing their experiences, challenges, and cultural discoveries.

These content ideas can resonate with the target audience, encouraging engagement and fostering a sense of community around the shared cultural experiences.