Жінки та чоловіки, віком 18-35 років, з Києва, які ведуть лайфстайл-блоги на Instagram.

Product Positioning

Lilo Insurance, as a service in the insurance sector, can be positioned as a modern, lifestyle-oriented insurance provider that resonates with the needs of urban dwellers in Kyiv. The brand should emphasize convenience, accessibility, and a customer-centric approach, appealing to a younger demographic that values both practicality and lifestyle integration. By highlighting unique selling propositions such as personalized insurance plans, easy online access, and a focus on lifestyle benefits, Lilo can differentiate itself from traditional insurance providers.

Target Customers

The ideal customer profile for Lilo Insurance includes:

• Young Professionals: Individuals aged 25-35 who are starting their careers and are looking for flexible insurance options that fit their dynamic lifestyles. They are tech-savvy and prefer online services.

• Urban Families: Parents aged 30-45 living in Kyiv who seek comprehensive insurance solutions for their families, valuing security and peace of mind.

• Freelancers and Entrepreneurs: Individuals who work independently and require tailored insurance products that cater to their unique needs, such as health and liability coverage.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Lifestyle Influencers: These influencers focus on daily living, fashion, and wellness. They can showcase how Lilo Insurance fits seamlessly into a modern lifestyle, emphasizing convenience and peace of mind.

• Financial Advisors and Educators: Influencers who specialize in financial literacy can provide valuable insights into the importance of insurance, helping to educate the audience about the benefits of Lilo Insurance.

• Local Kyiv Influencers: Influencers who are based in Kyiv and have a strong local following can create relatable content that resonates with the community, showcasing Lilo Insurance as a trusted local brand.

Content Creation Ideas

To engage the target audience and promote Lilo Insurance, consider the following content topics and ideas:

• "A Day in the Life" Series: Collaborate with influencers to create a series showcasing how Lilo Insurance integrates into their daily lives, highlighting convenience and lifestyle benefits.

• Educational Content: Develop infographics or short videos explaining different types of insurance and their importance, making the information accessible and engaging.

• User Testimonials: Share stories from satisfied customers who have benefited from Lilo Insurance, focusing on real-life scenarios that potential customers can relate to.

• Interactive Q&A Sessions: Host live sessions with influencers where they answer common questions about insurance, demystifying the process and encouraging audience engagement.

• Lifestyle Challenges: Create challenges that encourage followers to share their own experiences with insurance, fostering community interaction and brand visibility.

By leveraging these strategies, Lilo Insurance can effectively connect with its target audience and enhance its brand presence in the market.