MyInfluencer
Brief

Looking for Arabic couples based in the UAE or Saudi Arabia, with a focus on luxury lifestyle, family moments, and authentic Ramadan experiences, who can authentically showcase the exceptional and spectacular luxury of Fairmont Bab El Bahr’s Ramadan Tent.

Couples (both male and female), aged 25-40, based in UAE or Saudi Arabia, focusing on luxury lifestyle and family moments.

Research Insight & Analysis

Product Positioning

Fairmont Bab El Bahr’s Ramadan Tent can be positioned as a premier luxury destination that offers an exclusive and authentic experience during the holy month of Ramadan. The focus should be on the unique blend of cultural heritage and modern luxury, emphasizing the tent's ambiance, gourmet dining options, and family-friendly activities. Highlighting the exclusivity and the exceptional service provided will appeal to affluent customers seeking memorable experiences.

To differentiate from competitors, the brand can leverage storytelling that connects the luxury experience with the rich traditions of Ramadan, showcasing how Fairmont Bab El Bahr enhances these moments for families and couples.

Target Customers

The ideal customer profile includes:

  • Affluent Families: Families with a high disposable income looking for luxurious experiences during Ramadan. They value quality time together and seek venues that cater to both adults and children.

  • Couples: Young and middle-aged couples who appreciate luxury and are looking for romantic and unique experiences to celebrate Ramadan together.

  • Cultural Enthusiasts: Individuals who are interested in authentic cultural experiences and are willing to invest in high-quality offerings that reflect their values and traditions.

Examples of target customers:

  1. A young couple celebrating their first Ramadan together, seeking a romantic and luxurious dining experience.
  2. A family with children looking for a venue that offers both luxury and family-friendly activities during Ramadan.
  3. A group of friends wanting to experience the cultural aspects of Ramadan in a lavish setting.

Potential Influencer Matches

  1. Luxury Lifestyle Influencers: These influencers focus on high-end living and can showcase the luxurious aspects of the Ramadan Tent, appealing to affluent customers. They can create content that highlights the tent's ambiance, food, and overall experience.

  2. Family and Parenting Influencers: Influencers who specialize in family content can authentically share experiences that resonate with families. They can emphasize the family-friendly activities and the importance of spending quality time together during Ramadan.

  3. Cultural Influencers: Influencers who focus on cultural experiences can provide insights into the traditions of Ramadan while showcasing how Fairmont Bab El Bahr enhances these experiences. Their content can educate and engage audiences interested in authentic cultural practices.

  4. Couple and Relationship Influencers: These influencers can highlight romantic experiences at the Ramadan Tent, appealing to couples looking for special ways to celebrate the month together.

Content Creation Ideas

  1. Behind-the-Scenes Content: Show the preparation of the Ramadan Tent, including the design, menu creation, and cultural elements that go into the experience.

  2. Family Moments: Create a series of posts or videos featuring families enjoying their time at the tent, focusing on activities for children and the overall family experience.

  3. Culinary Highlights: Showcase the gourmet dishes offered at the tent, including interviews with chefs and food tastings, to entice food lovers.

  4. Cultural Stories: Share stories or testimonials from guests about their experiences at the Ramadan Tent, emphasizing the blend of luxury and tradition.

  5. Interactive Content: Host live Q&A sessions or virtual tours of the Ramadan Tent, allowing potential customers to engage and ask questions about the experience.

  6. User-Generated Content Campaign: Encourage guests to share their own experiences at the tent using a specific hashtag, creating a community around the brand and increasing visibility.

These content ideas can help create a buzz around Fairmont Bab El Bahr’s Ramadan Tent, driving engagement and interest among the target audience.

Curated Influencer List - Searching

Searching...
Searching...
2:30