مؤثرين تونسيين، مقيمين في الرياض، نشطين على إنستغرام وتيك توك، محتوى ثقافي.

Product Positioning

To effectively position a brand, product, or service in the market, it is essential to understand the unique selling propositions (USPs) that differentiate it from competitors. For a product targeting Tunisian expatriates in Riyadh, the positioning could focus on cultural relevance, community engagement, and the convenience of access. Highlighting aspects such as authenticity, quality, and local connections can resonate well with this demographic.

For new products, consider leveraging existing trends within the Tunisian community in Riyadh, such as a growing interest in local cuisine, fashion, or lifestyle products. Fresh angles could include collaborations with local artisans or promoting sustainable practices that appeal to socially conscious consumers.

Target Customers

The ideal customer profile for this campaign would include:

• Tunisian expatriates: Individuals who have moved from Tunisia to Riyadh, likely seeking products that remind them of home or cater to their cultural preferences.

• Young professionals: Aged 25-40, who are tech-savvy and active on social media, looking for trendy products that fit their lifestyle.

• Families: Parents who are interested in products that cater to their children's needs while maintaining cultural ties.

Illustrative examples include:

• A Tunisian woman in her 30s, working in a corporate job, who enjoys cooking traditional meals and sharing recipes online.

• A young Tunisian couple who frequently attends community events and seeks products that enhance their social gatherings.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers can showcase how the product fits into daily life, emphasizing cultural connections and personal stories that resonate with the Tunisian community.

• Food Influencers: If the product is food-related, partnering with food bloggers who specialize in Tunisian cuisine can create authentic content that appeals to the target audience.

• Cultural Influencers: Individuals who focus on Tunisian culture and heritage can help promote the product by highlighting its relevance to the community in Riyadh.

• Micro-Influencers: Engaging with micro-influencers who have a dedicated following within the Tunisian expatriate community can lead to higher engagement rates and a more personal connection with potential customers.

Content Creation Ideas

To create engaging content that aligns with the brand, consider the following topics and ideas:

• Cultural Celebrations: Share content around Tunisian holidays and traditions, showcasing how the product can enhance these celebrations.

• Recipe Videos: If applicable, create cooking tutorials featuring the product, highlighting its use in traditional Tunisian dishes.

• Community Spotlights: Feature stories of Tunisian expatriates in Riyadh, showcasing their experiences and how the product fits into their lives.

• Challenges and Giveaways: Launch social media challenges that encourage users to share their experiences with the product, potentially going viral through user-generated content.

• Behind-the-Scenes: Provide insights into the product's creation process, emphasizing local sourcing or craftsmanship, which can resonate with the audience's values.

These content ideas can help build a strong connection with the target audience while promoting the product effectively.