The product in question is outdoor tents. In the existing market, outdoor tents are typically positioned based on their features such as durability, ease of setup, weather resistance, and capacity. For a fresh angle, the brand could emphasize unique selling points like eco-friendliness, innovative design, or multi-functional use (e.g., tents that can be used for camping, festivals, and backyard activities).
The ideal customer profile for outdoor tents includes:
Family bloggers and vloggers who focus on family trips and outdoor activities can showcase the tent's suitability for family camping trips, highlighting its space and ease of use.
Influencers who attend and cover music festivals and outdoor events can promote the tent as a must-have for festival-goers, emphasizing its portability and quick setup.
By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target customers and create engaging, impactful marketing campaigns.
Extracted from Campaign Brief & Market Analysis