18-45岁之间的户外博主、旅行博主或露营爱好者，活跃于Instagram、YouTube、微博或小红书，具有较高的互动率和真实的粉丝群。

Product Positioning

The product in question is outdoor tents. In the existing market, outdoor tents can be positioned based on various factors such as durability, ease of setup, weather resistance, and portability. For a fresh angle, the brand could emphasize unique features like eco-friendly materials, innovative designs for quick setup, or specialized tents for different outdoor activities (e.g., hiking, camping, festivals).

Target Customers

The ideal customer profile for outdoor tents includes:

• Outdoor Enthusiasts### Travel Bloggers/Vloggers Travel influencers who explore various destinations can showcase the tent in diverse environments, highlighting its versatility and durability. Their content can attract adventure travelers and festival goers.

Family Lifestyle Influencers

Influencers who focus on family activities and lifestyle can promote the tent as a great option for family camping trips. Their audience often looks for family-friendly products and experiences.

Eco-conscious Influencers

If the tent has eco-friendly features, collaborating with influencers who advocate for sustainable living can User-generated Content Campaigns: Encourage customers to share their camping experiences with the tent on social media, using a specific hashtag. Feature the best content on the brand's official channels.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with potential customers.