户外博主、旅行博主、露营爱好者，18-45岁，性别不限，平台包括Instagram、YouTube、微博、小红书。

Product Positioning

The product in question is outdoor tents. In the existing market, outdoor tents can be positioned based on various factors such as durability, ease of setup, weather resistance, and portability. For a fresh angle, the brand could emphasize unique features like eco-friendly materials, innovative designs, or multi-functional uses (e.g., tents that can be converted into hammocks or shelters).

Target Customers

The ideal customer profile for outdoor tents includes:

• Outdoor Enthusiasts: features in real-life camping scenarios, providing authentic reviews and usage tips.

Travel Bloggers

Travel bloggers who focus on adventure travel can highlight the tent's portability and ease of setup, making it appealing to travelers who need reliable gear for their journeys.

Family Lifestyle Influencers

Family influencers who enjoy outdoor activities can demonstrate how the tent accommodates family needs, emphasizing space, comfort, and safety.

Eco-friendly Influencers

Influencers who promote sustainable living can focus on the eco-friendly aspects of the tent eco-friendly materials and design.

• Family Camping Adventures: Family influencers can document their camping trips, showing how the tent enhances their outdoor experience.
• Travel Diaries: Travel bloggers can include the tent in their travel diaries, demonstrating its versatility and ease of use in different locations.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with potential customers.