女性，年龄25-45岁，教育或家庭生活领域的博主，活跃于Instagram/YouTube。

Product Positioning

Classup, as an online one-on-one course provider, can be positioned as a premium educational service that offers personalized learning experiences tailored to the needs of children in the third grade and above. The focus on individualized attention sets it apart from traditional classroom settings and other online learning platforms.

To enhance its market fit, Classup could emphasize the benefits of personalized education, such as improved academic performance, increased engagement, and the ability to cater to different learning styles. Fresh angles could include highlighting success stories of students who have benefited from the service, showcasing the qualifications of instructors, and promoting the flexibility of scheduling that online courses provide.

Target Customers

The ideal customer profile for Classup includes:

• Parents of children in third grade and above: These parents are likely seeking additional educational support for their children, especially in subjects where they may struggle or wish to excel further.

• Educators and tutors: Individuals who are already involved in education may be interested in recommending Classup to their students or using it as a supplementary resource.

• Homeschooling families: Parents who choose to homeschool their children may look for online resources to enhance their curriculum.

Illustrative examples of target customers:

1. A working mother looking for flexible tutoring options for her 10-year-old son who needs help with math.

2. A homeschooling parent seeking structured online courses to supplement their child's learning in science and language arts.

3. A teacher who wants to recommend additional resources to parents of students who are struggling in class.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Education-focused bloggers: These influencers often share resources, tips, and advice for parents and educators. They can create content that highlights the benefits of personalized online learning.

• Parenting influencers: Influencers who focus on family life and parenting can share their experiences with Classup, showcasing how it fits into their children's educational journey.

• Homeschooling advocates: Influencers who specialize in homeschooling can provide credibility and reach to families looking for online educational resources.

• Child development experts: Influencers with a background in child psychology or education can discuss the importance of personalized learning and recommend Classup as a solution.

Content Creation Ideas

To engage the target audience and promote Classup, the following content topics and ideas could be explored:

• Success stories: Share testimonials and case studies of students who have improved their grades or gained confidence through Classup.

• Educational tips: Create blog posts or videos offering tips for parents on how to support their children's learning at home, integrating Classup as a resource.

• Interactive webinars: Host live sessions with educators discussing the benefits of personalized learning and answering questions from parents.

• Creative challenges: Launch a monthly challenge for students that encourages them to share their learning experiences or projects completed through Classup, fostering community engagement.

• Infographics: Develop visually appealing infographics that illustrate the advantages of one-on-one learning versus traditional classroom settings.

These content ideas can help Classup build a strong online presence and connect with its target audience effectively.