Product Positioning
The user's query indicates a focus on artists and creators in the United States who are active on video platforms and have a decent engagement rate (with videos averaging over 5,000 views). This suggests that the product or service being promoted is likely related to the arts, creative industries, or content creation tools. Positioning the product within the creative community can leverage the artistic and innovative aspects of the brand, appealing to creators who value quality, uniqueness, and engagement.
Target Customers
The ideal customer profile would include:
- Artists and Creators: Individuals who produce visual art, music, or other creative content.
- Content Creators: YouTubers, TikTokers, and other video platform users who regularly update their content and have a substantial following.
- Art Enthusiasts: People who appreciate and support artistic endeavors, including fans of the creators.
- Tech-Savvy Individuals: Users who are comfortable with digital tools and platforms, and who seek out new technologies to enhance their creative processes.
Illustrative examples:
- A digital artist who shares time-lapse videos of their work on YouTube.
- A musician who posts music videos and behind-the-scenes content on TikTok.
- A DIY craftsperson who creates tutorial videos on Instagram.
Potential Influencer Matches
Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:
- Visual Artists: Painters, illustrators, and digital artists who share their creative process and finished works.
- Musicians: Independent artists who produce and share their music videos and live performances.
- DIY and Craft Creators: Individuals who create and share tutorials on various crafts and DIY projects.
- Art Educators: Influencers who provide tips, tutorials, and educational content related to art and creativity.
These influencers can effectively reach the target customers by showcasing the product in a way that highlights its relevance and benefits to the creative process.
Content Creation Ideas
To align with the brand and have the potential to go viral, consider the following content topics and ideas:
- Tutorials and How-Tos: Step-by-step guides on using the product to create art, music, or other creative projects.
- Behind-the-Scenes: Videos that show the creative process, including the use of the product in real-time.
- Challenges and Contests: Engaging the audience with creative challenges or contests that involve the product.
- Collaborations: Partnering with other creators to produce unique and innovative content.
- User-Generated Content: Encouraging followers to share their own creations using the product, with the best submissions featured on the influencer's channel.
These content ideas can help generate interest and engagement, showcasing the product's value to the creative community.