性别不限，年龄范围：年轻人到专业人士，地点：马来西亚，职业/领域：金融、银行、理财等，粉丝数：至少5万，平台：Instagram/TikTok

Product Positioning

For a banking sector campaign targeting a Malaysian audience, the brand can be positioned as a modern, accessible, and trustworthy financial partner. Emphasizing digital banking solutions, financial literacy, and personalized services can resonate well with both younger audiences and professionals. Highlighting features such as mobile banking convenience, investment opportunities, and financial planning tools can attract a diverse customer base.

For new products, consider positioning them as innovative solutions that cater to the evolving needs of consumers, such as eco-friendly banking options or tailored financial products for specific demographics.

Target Customers

The ideal customer profile for this campaign includes:

• Young Professionals (Ages 25-35): Individuals who are starting their careers and looking for banking solutions that offer convenience and financial growth opportunities. They are tech-savvy and prefer digital interactions.

• Students (Ages 18-24): University students who are beginning to manage their finances independently. They are interested in budgeting tools and student-friendly banking options.

• Established Professionals (Ages 36-50): Mid-career individuals who are focused on investment and savings. They value personalized financial advice and services that help them plan for the future.

• Small Business Owners: Entrepreneurs who require banking services that support their business needs, such as loans, credit facilities, and business accounts.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers can showcase how banking products integrate into daily life, emphasizing convenience and modernity. They can create relatable content that resonates with young professionals and students.

• Finance and Investment Influencers: Experts in personal finance can provide valuable insights and tips, establishing credibility and trust. They can attract established professionals and small business owners looking for financial advice.

• Local Influencers: KOLs from Ipoh, Kuching, Johor Bahru, Kota Bharu, and Kota Kinabalu can connect with regional audiences, making the campaign feel more personalized and relevant to local consumers.

• Micro-Influencers: Influencers with a smaller but highly engaged following can create authentic connections with their audience, making them effective for niche marketing within specific demographics.

Content Creation Ideas

To engage the target audience and promote the banking campaign, consider the following content topics and ideas:

• Financial Literacy Series: Create a series of posts or videos that educate followers on budgeting, saving, and investing, tailored to different age groups.

• User Testimonials: Share stories from real customers about how the bank's services have positively impacted their financial journey.

• Interactive Q&A Sessions: Host live sessions with finance experts where followers can ask questions about banking and finance, fostering community engagement.

• Challenges and Contests: Launch a savings challenge or a financial planning contest that encourages followers to participate and share their experiences on social media.

• Behind-the-Scenes Content: Showcase the bank's commitment to customer service and innovation through behind-the-scenes looks at product development or employee stories.

These content ideas can help create a buzz around the campaign and encourage sharing, increasing visibility and engagement among the target audience.