소셜 미디어에서 활동하는 인플루언서, 소비자와의 신뢰를 구축할 수 있는 능력, 공동구매 및 할인 혜택에 대한 이해가 있는 인플루언서

Product Positioning

To effectively position a product related to "공동구매" (group buying), it is essential to highlight the benefits of collective purchasing power. This approach can be particularly appealing in markets where consumers are looking for discounts or exclusive deals. Emphasizing the value proposition of saving money while purchasing in bulk can attract price-sensitive customers.

For new products, consider positioning them as unique or limited-time offers that can only be accessed through group buying platforms. This creates a sense of urgency and exclusivity, encouraging consumers to act quickly.

Target Customers

The ideal customer profile for a group buying campaign may include:

• Budget-conscious consumers: Individuals who are always on the lookout for deals and discounts, such as students or young professionals.

• Families: Parents looking to save on household items or groceries by purchasing in bulk.

• Community-oriented groups: Local organizations or clubs that can benefit from collective purchasing, such as sports teams or hobby groups.

• Tech-savvy shoppers: Consumers who are comfortable using online platforms to find and participate in group buying deals.

Potential Influencer Matches

1. Budget Lifestyle Influencers: These influencers focus on frugal living and can effectively communicate the benefits of group buying to their audience. They can create content around how to save money through collective purchases.

2. Family and Parenting Influencers: Collaborating with influencers who cater to families can help reach parents looking for ways to save on everyday expenses. They can showcase how group buying can benefit family budgets.

3. Local Community Influencers: Influencers who are active in local communities can promote group buying deals that are specific to their area, encouraging local participation.

4. Tech Influencers: Those who focus on apps and online services can help educate their audience about the convenience and benefits of group buying platforms.

Content Creation Ideas

• How-to Guides: Create content that explains how group buying works, including tips on how to maximize savings.

• Success Stories: Share testimonials or case studies from customers who have benefited from group buying, highlighting significant savings or unique products.

• Challenges and Contests: Organize challenges where followers can share their best group buying experiences or savings, encouraging engagement and sharing.

• Infographics: Develop visually appealing infographics that illustrate the benefits of group buying, such as potential savings and popular products.

• Live Demos: Host live sessions where influencers demonstrate the group buying process, showcasing real-time deals and engaging with the audience.

By focusing on these strategies, the campaign can effectively leverage influencer partnerships to reach the target audience and promote the concept of group buying.