여성, 20대 후반에서 40대 초반, 육아 및 살림 관련 콘텐츠 제작, 인스타그램/유튜브 플랫폼 사용

Product Positioning

The brand or service related to "러닝, 육아, 살림" (running, parenting, and household management) can be positioned as a comprehensive lifestyle solution that caters to modern parents balancing fitness, child-rearing, and home management. This positioning can leverage the growing trend of holistic living, where consumers seek products that enhance their overall quality of life.

For new products, consider emphasizing convenience, efficiency, and community support. Highlight how the product can simplify daily routines, promote healthy living, and foster connections among parents. Fresh angles could include eco-friendliness, innovative technology integration, or personalized experiences that resonate with the target audience.

Target Customers

The ideal customer profile includes:

• Busy Parents: Individuals aged 25-40 who are juggling work, family, and personal interests. They value products that save time and enhance their lifestyle.

• Health-Conscious Individuals: Parents who prioritize fitness and well-being, looking for ways to incorporate physical activity into their daily routines with their children.

• Home Managers: Those interested in efficient household management, seeking tools and resources that simplify chores and enhance family life.

Illustrative examples include:

• A working mother who wants to maintain her fitness while managing her children's schedules.

• A stay-at-home dad looking for innovative parenting tips and household hacks to streamline daily tasks.

Potential Influencer Matches

Suitable types of influencers for this campaign include:

• Parenting Influencers: These influencers can share relatable content about the challenges and joys of parenting, making them ideal for promoting products that assist in child-rearing.

• Fitness Influencers: They can demonstrate how to integrate fitness into family life, showcasing products that support active lifestyles for parents and children alike.

• Lifestyle Influencers: These influencers can cover a broad range of topics, including home management and parenting, appealing to a diverse audience interested in holistic living.

Each type of influencer can reach target customers through authentic storytelling, engaging visuals, and practical tips that resonate with their followers' daily lives.

Content Creation Ideas

Proposed content topics and ideas include:

• "A Day in the Life" Series: Showcasing how busy parents incorporate fitness and household management into their daily routines.

• Fitness Challenges: Engaging followers with family-friendly fitness challenges that encourage participation and community building.

• Parenting Hacks: Sharing quick tips and tricks for managing household tasks while keeping children entertained and engaged.

• Healthy Recipes: Featuring easy-to-make, nutritious meals that cater to both adults and children, promoting healthy eating habits.

• Interactive Q&A Sessions: Hosting live sessions where influencers answer parenting and fitness questions, fostering a sense of community and support.

These content ideas can enhance engagement and have the potential to go viral by tapping into relatable experiences and providing valuable insights to the audience.