여성, 20대, 동영상 크리에이터, 구독자 만명 이하

Product Positioning

The product, likely a fashion item such as cardigans or scarves, can be positioned as a stylish yet minimalistic choice for young women in their 20s. Emphasizing the versatility and comfort of these items can appeal to a demographic that values both aesthetics and practicality. Highlighting sustainable materials or ethical production processes can also resonate with this audience, who often prioritize brands that align with their values.

Target Customers

The ideal customer profile includes:

• Young Women (20s): Fashion-conscious individuals who are active on social media and seek trendy yet affordable clothing options.

• Minimalist Lifestyle Enthusiasts: Customers who appreciate simplicity in design and prefer versatile pieces that can be styled in multiple ways.

• Eco-conscious Shoppers: Individuals who are inclined to support brands that promote sustainability and ethical practices.

Illustrative examples include:

• A college student who enjoys fashion and follows influencers for style inspiration.

• A young professional who prefers a minimalist wardrobe that can transition from work to casual outings.

Potential Influencer Matches

1. Micro-Influencers (10,000 followers or less): These influencers often have a highly engaged audience. They can create authentic content that resonates with their followers, making them ideal for promoting fashion items.

2. Fashion and Lifestyle Creators: Influencers who focus on minimalism and sustainable fashion can effectively communicate the brand's values and aesthetics to their audience.

3. YouTube Creators: Video content allows for detailed styling tips and outfit ideas, showcasing how to wear cardigans and scarves in various settings.

4. Instagram Influencers: Visual platforms are perfect for showcasing fashion items. Influencers can create aesthetically pleasing posts that highlight the product's design and versatility.

Content Creation Ideas

• Styling Tutorials: Create videos or posts demonstrating different ways to style cardigans and scarves for various occasions, appealing to the minimalist aesthetic.

• Sustainable Fashion Tips: Share content on how to build a minimalist wardrobe, featuring the product as a key piece.

• Behind-the-Scenes: Offer insights into the production process, emphasizing sustainability and ethical practices, which can engage eco-conscious consumers.

• User-Generated Content Campaign: Encourage customers to share their own styling of the products, creating a community around the brand and increasing engagement.

• Seasonal Lookbooks: Develop visual guides for seasonal outfits that incorporate the cardigans and scarves, showcasing their versatility throughout the year.