The query suggests a focus on action-adventure games, specifically mentioning "Lego Star Wars." This positions the product within the gaming industry, particularly in the niche of action-adventure games that appeal to a broad audience, including both younger gamers and adults who enjoy nostalgic or family-friendly content. The brand can leverage the popularity of the Lego and Star Wars franchises, which are well-known and have a dedicated fan base.
The ideal customer profile for this product includes:
Illustrative examples:
By targeting these types of influencers and creating engaging content, the brand can effectively reach its ideal customers and generate buzz around the game.
Extracted from Campaign Brief & Market Analysis