The product in question appears to be supplements aimed at individuals with an active lifestyle but who also have busy work schedules. These supplements likely address issues such as lack of sleep and muscle aches, which are common problems for people who work out regularly but struggle to find balance due to their demanding jobs.
In the existing market, this product can be positioned as a premium solution for health-conscious professionals who need an extra boost to maintain their fitness goals without compromising their work performance. The unique selling proposition (USP) could be the dual benefit of enhancing physical performance while also improving sleep quality, making it a holistic solution for busy individuals.
The ideal customer profile for this product includes:
Fitness trainers who specialize in quick, effective workouts for busy professionals can be ideal. They can demonstrate how the supplements help in faster recovery and better sleep, making it easier to maintain a consistent workout routine.
These influencers often focus on holistic health, including diet, exercise, and mental well-being. They can provide a comprehensive review of how the supplements fit into a balanced lifestyle, addressing both physical and mental health.
Influencers who are known for balancing demanding careers with an active lifestyle can resonate well with the target audience. They can share personal stories and testimonials about how the supplements have helped them manage their busy schedules while staying fit.
Experts in nutrition can lend credibility to the product by discussing its benefits from a scientific perspective. They can create content around the importance of supplements in maintaining an active lifestyle, especially for those with busy work hours.
By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning the supplements as an essential part of a balanced, active lifestyle for busy professionals.
Extracted from Campaign Brief & Market Analysis